Modelo Prolab: Ultra Life, una línea de productos de construcción sostenible a partir de residuos sólidos reciclados
Date
2025-01-17
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Abstract
El problema identificado en el sector habitacional peruano muestra que un 44.2% de las
viviendas no están construidas con materiales duraderos, lo que afecta negativamente la
seguridad y la calidad de vida de las personas. La dificultad para acceder a materiales de
construcción de calidad y asequibles agrava este problema, limitando la capacidad de las familias
para mejorar sus condiciones de vivienda de manera segura y sostenible. ULTRALIFE surge
como una solución innovadora al ofrecer ladrillos, paneles de techo y paredes fabricados a partir
de materiales reciclados, destinados a la construcción y remodelación sostenible. Este método no
solo reduce la huella de carbono, sino que también ofrece una opción más económica y
sostenible para las familias que desean mejorar su entorno habitacional.
El análisis de la propuesta de valor de ULTRALIFE demuestra que sus productos
satisfacen las necesidades y expectativas de los consumidores, especialmente en términos de
sostenibilidad, economía y diseño. Estos productos están destinados a satisfacer las demandas de
un mercado cada vez más preocupado por el impacto que sus decisiones de construcción tienen
en el medio ambiente. Con un Valor Actual Neto (VAN Financiero) de S/ 4,713,554.09 y una
Tasa Interna de Retorno (TIR) del 160.50%, ULTRALIFE muestra una viabilidad económica
sólida. Con una inversión inicial requerida de S/ 369,569.00 y un COK Soles del 14.36%, estas
cifras indican no solo la rentabilidad del proyecto, sino también su capacidad para generar
retornos sustanciales sobre la inversión. Además, el proyecto ULTRALIFE tiene un impacto
social significativo, con un VAN Social de S/ 6,182,098.91, lo que subraya su contribución a la
mejora social a través de la construcción sostenible. Este valor refleja el beneficio neto social
generado, superando ampliamente los costos y la inversión inicial, y confirma que ULTRALIFE
es un proyecto viable tanto económicamente como socialmente.
The problem identified in the Peruvian housing sector shows that 44.2% of homes are not built with durable materials, negatively impacting the security and quality of life of the inhabitants. Difficulty accessing quality, affordable building materials exacerbates this problem, limiting families' ability to improve their housing conditions in a safe and sustainable manner. ULTRALIFE emerges as an innovative solution by offering bricks, roof panels and walls made from recycled materials, intended for sustainable construction and remodeling. By lowering carbon emissions, this strategy not only helps the environment but also offers families wishing to upgrade their living space a more sustainable and accessible choice. Analysis of ULTRALIFE's value proposition demonstrates that its products meet the needs and expectations of users, particularly in terms of sustainability, economy and aesthetics. These goods are made to satisfy the needs of a consumer base that is becoming more conscious of how its building decisions affect the environment. With an Internal Rate of Return (IRR) of 160.50% and a Net Present Value (NPV) of S/4,891,090.84, ULTRALIFE exhibits strong economic viability from a financial standpoint. Weighted Average Cost of Capital (WACC) is 8.59%, and S/369,560.00 soles is the necessary initial investment. These numbers show the project's profitability as well as its capacity to produce large returns on investment. With a social NPV of S/6,182,098.91, the ULTRALIFE initiative also has a large social impact, which underlines its contribution to social improvement through sustainable construction. This value reflects the net social benefit generated, far exceeding the costs and initial investment, and confirms that ULTRALIFE is a viable project both economically and socially.
The problem identified in the Peruvian housing sector shows that 44.2% of homes are not built with durable materials, negatively impacting the security and quality of life of the inhabitants. Difficulty accessing quality, affordable building materials exacerbates this problem, limiting families' ability to improve their housing conditions in a safe and sustainable manner. ULTRALIFE emerges as an innovative solution by offering bricks, roof panels and walls made from recycled materials, intended for sustainable construction and remodeling. By lowering carbon emissions, this strategy not only helps the environment but also offers families wishing to upgrade their living space a more sustainable and accessible choice. Analysis of ULTRALIFE's value proposition demonstrates that its products meet the needs and expectations of users, particularly in terms of sustainability, economy and aesthetics. These goods are made to satisfy the needs of a consumer base that is becoming more conscious of how its building decisions affect the environment. With an Internal Rate of Return (IRR) of 160.50% and a Net Present Value (NPV) of S/4,891,090.84, ULTRALIFE exhibits strong economic viability from a financial standpoint. Weighted Average Cost of Capital (WACC) is 8.59%, and S/369,560.00 soles is the necessary initial investment. These numbers show the project's profitability as well as its capacity to produce large returns on investment. With a social NPV of S/6,182,098.91, the ULTRALIFE initiative also has a large social impact, which underlines its contribution to social improvement through sustainable construction. This value reflects the net social benefit generated, far exceeding the costs and initial investment, and confirms that ULTRALIFE is a viable project both economically and socially.
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Keywords
Construcción--Materiales, Construcción sostenible
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