Modelo ProLab: DivertyPass, marketplace de talleres para fomentar el desarrollo integral de niños de 3 a 11 años de Lima Metropolitana
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Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Resumen
La salud física y mental desempeñan un papel fundamental en el desarrollo integral de
los niños, ya que influye en su bienestar emocional, capacidad de aprendizaje y su interacción
social. En este documento, se analiza el impacto negativo que han tenido la falta de actividad
física y el aislamiento social en los más pequeños, problemáticas que se han visto agravados
por el uso excesivo de dispositivos electrónicos y la exposición prolongada a pantallas. Estos
factores han afectado no solo su desarrollo motriz y su estado de salud, sino también su
capacidad para socializar y gestionar sus emociones. Además, cómo el plantear una opción de
fácil acceso para los padres de familia, con información consolidada, podría fomentar el uso
de actividades extracurriculares para ayudar a disminuir estas falencias en los niños.
Este estudio revela una oportunidad de mercado a través del desarrollo de una
plataforma web tipo Marketplace. A través de ella, los padres pueden contratar servicios
deportivos y culturales para sus hijos, conectando con empresas verificadas. Esto beneficia
tanto a las empresas, al atraer nuevos clientes, como a los padres, al mejorar la actividad
física y socialización de los niños. Encuestas realizadas muestran que los padres buscan
alternativas para ocupar el tiempo libre de sus hijos, y existe una amplia oferta de empresas
especializadas que desean atraer más clientes.
La presente propuesta conecta a ambos, facilitando la búsqueda mediante filtros y
geolocalización. Los resultados financieros demuestran que el negocio es viable, con un
tiempo de retorno de inversión de dos (2) años y un VAN de S/. 3.84 millones en cinco años,
además de una TIR de 208%, con un requerimiento de inversión de S/. 88,971. La propuesta
también es sostenible, ya que promueve el bienestar y la salud, alineándose con los Objetivos
de Desarrollo Sostenible (ODS) de la ONU.
Physical and mental health play a fundamental role in the overall development of children, as they influence their emotional well-being, learning ability, and social interaction. This document analyzes the negative impact that the lack of physical activity and social isolation has had on young children—problems that have been worsened by excessive use of electronic devices and prolonged screen exposure. These factors have affected not only their motor development and health but also their ability to socialize and manage their emotions. Additionally, providing an easily accessible option for parents, with consolidated information, could encourage the use of extracurricular activities to help mitigate these deficiencies in children This study reveals a market opportunity through the development of a web-based marketplace platform. Through this platform, parents can hire sports and cultural services for their children, connecting with verified companies. This benefits both businesses, by attracting new clients, and parents, by improving children's physical activity and socialization. Surveys show that parents are looking for alternatives to keep their children engaged in their free time, and there is a wide range of specialized companies eager to attract more customers. This proposal connects both, which facilitates their search through filters and geolocation. Financial results demonstrate that this business case is viable, with a payback period of two (2) years, an NPV of S/. 3.84 million in a five-year period and an IRR of 208%, with a required investment of S/.88,971. Furthermore, this proposal is sustainable, as it promotes wellbeing and health, in line with the UN’s sustainable development goals
Physical and mental health play a fundamental role in the overall development of children, as they influence their emotional well-being, learning ability, and social interaction. This document analyzes the negative impact that the lack of physical activity and social isolation has had on young children—problems that have been worsened by excessive use of electronic devices and prolonged screen exposure. These factors have affected not only their motor development and health but also their ability to socialize and manage their emotions. Additionally, providing an easily accessible option for parents, with consolidated information, could encourage the use of extracurricular activities to help mitigate these deficiencies in children This study reveals a market opportunity through the development of a web-based marketplace platform. Through this platform, parents can hire sports and cultural services for their children, connecting with verified companies. This benefits both businesses, by attracting new clients, and parents, by improving children's physical activity and socialization. Surveys show that parents are looking for alternatives to keep their children engaged in their free time, and there is a wide range of specialized companies eager to attract more customers. This proposal connects both, which facilitates their search through filters and geolocation. Financial results demonstrate that this business case is viable, with a payback period of two (2) years, an NPV of S/. 3.84 million in a five-year period and an IRR of 208%, with a required investment of S/.88,971. Furthermore, this proposal is sustainable, as it promotes wellbeing and health, in line with the UN’s sustainable development goals
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Negocios--Planificación, Niños--Recreación--Perú, Niños--Bienestar social, Servicios digitales, Mercadeo en Internet