Business Consulting - J&W Cía. S.A.
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Date
2021-02-01
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Publisher
Pontificia Universidad Católica del Perú
Abstract
La presente consultoría de negocios ha sido realizada a J&W Cía. S.A., una empresa
familiar dedicada al desarrollo de proyectos de consultoría y equipamiento eléctrico, teniendo
como mercado objetivo a las empresas industriales nacionales. Cuenta con una imagen sólida
entre sus clientes, debido a la calidad de sus productos, servicios y precios competitivos, que
le han permitido obtener homologaciones con empresas industriales importantes y la
representación de marcas de orden mundial en equipamiento eléctrico. En el análisis
efectuado a la empresa se identificó que, pese a sus atributos no ha logrado consolidar su
posicionamiento en el sector; además, los resultados no han alcanzado una utilidad neta
después de impuestos acorde con sus objetivos, fluctuando la misma entre 1.10% y -3.96%,
desde el 2017 al 2019. Al realizar la evaluación de la información recopilada de la empresa,
se concluyó que en J&W Cía. S.A., existe una deficiente gestión del capital de trabajo, y que
dicha situación afecta a la competitividad y eficiencia de la empresa. Esto se complica aún
más con la llegada de la pandemia originada por el COVID-19, que ha generado
incertidumbre y afectado la economía de muchos países como el Perú; la empresa no ha sido
ajena a ello. Para dar solución al problema clave se realizó un análisis de causa raíz para
identificar alternativas de solución, de las cuales se seleccionaron: control de costos y flujo de
caja; estas soluciones requerirán de una inversión de S/. 241,308 para su implementación, que
establecerían la utilidad neta después de impuestos entre 1% y 13%, aproximadamente a la
culminación del ejercicio 2021.
This business consulting has been carried out to J&W Cía. S.A., a family business dedicated to the development of electrical equipment and consulting projects, targeting national industrial companies. It has a solid image among its clients, due to the quality of its products, services and competitive prices, which have allowed it to obtain approvals with important industrial companies and the representation of world-class brands in electrical equipment. In the analysis carried out on the company, it was identified that, despite its attributes, it has not managed to consolidate its position in the sector; furthermore, the results have not reached a net profit after taxes in line with its objectives, fluctuating between 1.10% and -3.96%, from 2017 to 2019. When evaluating the information collected from the company, it was concluded that at J&W Cía. S.A., there is poor management of working capital, and that situation affects the competitiveness and efficiency of the company. This is further complicated by the arrival of the pandemic caused by COVID-19, which has generated uncertainty and affected the economy of many countries such as Peru; the company has not been oblivious to it. To solve the key problem, a root cause analysis was carried out to identify alternative solutions, from which the following were selected: cost control and cash flow; these solutions will require an investment of S /. 241,308 for its implementation, which would establish the net profit after taxes between 1% and 13%, approximately at the end of fiscal year 2021.
This business consulting has been carried out to J&W Cía. S.A., a family business dedicated to the development of electrical equipment and consulting projects, targeting national industrial companies. It has a solid image among its clients, due to the quality of its products, services and competitive prices, which have allowed it to obtain approvals with important industrial companies and the representation of world-class brands in electrical equipment. In the analysis carried out on the company, it was identified that, despite its attributes, it has not managed to consolidate its position in the sector; furthermore, the results have not reached a net profit after taxes in line with its objectives, fluctuating between 1.10% and -3.96%, from 2017 to 2019. When evaluating the information collected from the company, it was concluded that at J&W Cía. S.A., there is poor management of working capital, and that situation affects the competitiveness and efficiency of the company. This is further complicated by the arrival of the pandemic caused by COVID-19, which has generated uncertainty and affected the economy of many countries such as Peru; the company has not been oblivious to it. To solve the key problem, a root cause analysis was carried out to identify alternative solutions, from which the following were selected: cost control and cash flow; these solutions will require an investment of S /. 241,308 for its implementation, which would establish the net profit after taxes between 1% and 13%, approximately at the end of fiscal year 2021.
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Keywords
Consultores de empresas, Empresas eléctricas--Perú
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