Modelo proLab: App Meca, una propuesta digital para mejorar la eficiencia en la búsqueda de servicios mecánicos idóneos
Date
2023-09-04
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
El presente trabajo tiene como labor fundamental contribuir con el desarrollo
socioeconómico del sector de transporte público y privado a través de la creación de una
aplicación digital cuya plataforma propicie la integración de factores y actores que promuevan la
seguridad, calidad, garantía y eficiencia de los servicios que brindan los talleres mecánicos.
Este proyecto surge ante la necesidad de los conductores de cubrir eventos fortuitos; ya
sea ocasionados por desperfectos en el funcionamiento del vehículo o por actividades de
prevención y mantenimiento en establecimientos garantizados que optimicen el tiempo del
servicio y muestren una política de precios más transparente.
Dicha facilitación proveerá indirectamente una adecuada infraestructura y servicios en las
redes de mecánicas automotrices que atiendan debidamente la creciente demanda de usuarios
cada vez más exigentes en sus requerimientos y necesidades (Kotler, 2016).
De este modo, el aplicativo Meca proveerá información valiosa y en tiempo real al
usuario para que pueda tomar una decisión más acertada sobre locales de servicios mecánicos
cercanos, garantizados, con precios definidos y abiertos al público, idóneos para que realicen
revisiones, mantenimientos y reparaciones de sus vehículos de manera temprana y oportuna.
Para evaluar la deseabilidad del proyecto, se empleó el diseño de investigación de
análisis descriptivo basado en encuestas principalmente con el objetivo de identificar las
características del público objetivo, tanto de los conductores de vehículos como de los talleres
mecánicos.
Finalmente, los resultados obtenidos del análisis financiero nos llevan a concluir que
ejecutar el proyecto es viable.
The present work has as a fundamental task to contribute to the socioeconomic development of the public and private transport sector through the creation of a digital application whose platform promotes the integration of factors and actors that promote the safety, quality, guarantee and efficiency of services. provided by mechanical workshops. This project arises from the need of drivers to cover fortuitous events; either caused by malfunctions in the operation of the vehicle or by prevention and maintenance activities in guaranteed establishments that optimize service time and show a more transparent pricing policy. Said facilitation will indirectly provide an adequate infrastructure and services in the automotive mechanic networks that duly meet the growing demand of users who are increasingly demanding in their requirements and needs (Kotler, 2016). In this way, the Meca application will provide valuable information to the user so that they can make a more accurate decision about nearby mechanical service locations, guaranteed, with defined prices and open to the public, suitable for them to carry out revisions, maintenance and repairs of their vehicles. early and timely manner. To assess the desirability of the project, the descriptive analysis research design based on surveys was used mainly with the aim of identifying the characteristics of the target audience, both vehicle drivers and mechanical workshops. Finally, the results obtained from the financial analysis lead us to conclude that executing the project is viable.
The present work has as a fundamental task to contribute to the socioeconomic development of the public and private transport sector through the creation of a digital application whose platform promotes the integration of factors and actors that promote the safety, quality, guarantee and efficiency of services. provided by mechanical workshops. This project arises from the need of drivers to cover fortuitous events; either caused by malfunctions in the operation of the vehicle or by prevention and maintenance activities in guaranteed establishments that optimize service time and show a more transparent pricing policy. Said facilitation will indirectly provide an adequate infrastructure and services in the automotive mechanic networks that duly meet the growing demand of users who are increasingly demanding in their requirements and needs (Kotler, 2016). In this way, the Meca application will provide valuable information to the user so that they can make a more accurate decision about nearby mechanical service locations, guaranteed, with defined prices and open to the public, suitable for them to carry out revisions, maintenance and repairs of their vehicles. early and timely manner. To assess the desirability of the project, the descriptive analysis research design based on surveys was used mainly with the aim of identifying the characteristics of the target audience, both vehicle drivers and mechanical workshops. Finally, the results obtained from the financial analysis lead us to conclude that executing the project is viable.
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Keywords
Aplicaciones para móviles, Conductores de automóviles--Perú, Talleres mecánicos--Perú, Negocios--Planificación
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