Propuesta de aplicativo móvil para consulta y control de consumo nutricional
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Date
2022-10-22
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Pontificia Universidad Católica del Perú
Abstract
El presente trabajo desarrolla una idea de negocio que pretende contribuir con la
reducción del sobrepeso en la población, ya que como declara la OMS (Organización
Mundial de la Salud, 2021), esta se considera una de las principales problemáticas del siglo
XXI. La propuesta de negocio es entregar conocimiento nutricional a la población, mediante
el acceso fácil a la información, consulta y control de su alimentación a través de un
aplicativo móvil al que se denominará “Nutritracker”. Esta solución buscará contribuir con el
ODS N° 3: Salud y Bienestar a través de una correcta cultura alimenticia; ya que, a pesar de
las cifras de crecimiento de la población con sobrepeso, existe una tendencia positiva de los
individuos por llevar un estilo de vida cada vez más saludable. El trabajo está dividido en tres
capítulos: en el primer capítulo se explica todo lo referido al problema del negocio; en el
segundo capítulo se presenta la revisión de literatura; y finalmente, el tercer capítulo
desarrolla la solución al problema de negocio aplicando las diversas metodologías de
investigación científica, analizando además otros factores e indicadores que definen el éxito
de la solución del negocio (Alfaro, S. et al. (2021). Propuesta de Aplicativo Móvil para
Consulta y Control de Consumo Nutricional [Trabajo Académico Inédito]. Centrum PUCP).
En conclusión, Nutritracker aprovecha las herramientas tecnológicas existentes y
propone un modelo de negocio innovador y disruptivo potenciado con una base de datos de
gran alcance y más personalizado que facilita el acceso a la información nutricional. Además,
con la aplicación de metodologías ágiles se logra optimizar de manera significativa los
tiempos de implementación e inversión. Se identificó que una parte importante de la
población peruana está interesada en tener una mejor alimentación, lo cual es una
oportunidad de implementar Nutritracker. Se recomienda tomar en cuenta los factores claves
para el éxito de la ejecución y medir el impacto sobre la creciente tasa de sobrepeso y
obesidad para garantizar el cumplimiento de la ODS.
The present work develops a business idea that aims to contribute to the reduction of overweight in the population, since as declared by the WHO (World Health Organization, 2021), this is considered one of the main problems of the 21st century. The business proposal is to deliver nutritional knowledge to the population, through easy access to information, consultation and control of their diet through a mobile application called "Nutritracker". This solution will seek to contribute to SDG No. 3: Health and Well-being through a correct food culture; since, despite the figures for the growth of the overweight population, there is a positive trend for individuals to lead an increasingly healthy lifestyle. The work is divided into three chapters: the first chapter explains everything related to the business problem; in the second chapter the literature review is presented; and finally, the third chapter develops the solution to the business problem by applying the various scientific research methodologies, also analyzing other factors and indicators that define the success of the business solution (Alfaro, S. et al. (2021). Proposal of Mobile Application for Consultation and Control of Nutritional Consumption [Unpublished Academic Work]. Centrum PUCP). In conclusion, Nutritracker takes advantage of existing technological tools and proposes an innovative and disruptive business model powered by a powerful and more personalized database that facilitates access to nutritional information. In addition, with the application of agile methodologies, implementation and investment times are significantly optimized. It was identified that an important part of the Peruvian population is interested in having a better diet, which is an opportunity to implement Nutritracker. It is recommended to take into account the key factors for the success of the execution and measure the impact on the growing rate of overweight and obesity to guarantee compliance with the SDG.
The present work develops a business idea that aims to contribute to the reduction of overweight in the population, since as declared by the WHO (World Health Organization, 2021), this is considered one of the main problems of the 21st century. The business proposal is to deliver nutritional knowledge to the population, through easy access to information, consultation and control of their diet through a mobile application called "Nutritracker". This solution will seek to contribute to SDG No. 3: Health and Well-being through a correct food culture; since, despite the figures for the growth of the overweight population, there is a positive trend for individuals to lead an increasingly healthy lifestyle. The work is divided into three chapters: the first chapter explains everything related to the business problem; in the second chapter the literature review is presented; and finally, the third chapter develops the solution to the business problem by applying the various scientific research methodologies, also analyzing other factors and indicators that define the success of the business solution (Alfaro, S. et al. (2021). Proposal of Mobile Application for Consultation and Control of Nutritional Consumption [Unpublished Academic Work]. Centrum PUCP). In conclusion, Nutritracker takes advantage of existing technological tools and proposes an innovative and disruptive business model powered by a powerful and more personalized database that facilitates access to nutritional information. In addition, with the application of agile methodologies, implementation and investment times are significantly optimized. It was identified that an important part of the Peruvian population is interested in having a better diet, which is an opportunity to implement Nutritracker. It is recommended to take into account the key factors for the success of the execution and measure the impact on the growing rate of overweight and obesity to guarantee compliance with the SDG.
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Keywords
Negocios--Planificación, Aplicaciones--Dispositivos móviles, Servicios de salud--Accesibilidad--Perú, Obesidad--Perú, Salud pública--Perú
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