Planeamiento estratégico de la financiera Nueva Visión S. A.
Date
2019-03-08
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
Esta investigación tuvo como objetivo elaborar un planeamiento estratégico de
la empresa financiera Nueva Visión S.A., la cual se apoyó en los fundamentos
teóricos del proceso estratégico del autor Fernando D’Alessio (2008). El trabajo de
investigación se basó en la información financiera de la empresa que se encuentra
bajo dominio público en la superintendencia de banca y seguros, también se realizó
una evaluación al personal ejecutivo de Nueva Visión bajo una evaluación con
preguntas de tipo cerrado y abierto. Luego el grupo investigador realizó un análisis
FODA de la organización para poder determinar que estrategias debe usar para lograr
el cumplimiento de su misión y visión como organización. Esto llevó a obtener un
número de estrategias que permitirá establecer objetivos y medir su progreso en el
tiempo. Finalmente se obtuvieron conclusiones y recomendaciones que mostraron que
existe un gran mercado aún por desarrollar para la organización, pero que se tiene que
decidir de manera adecuada y analizada la apertura de nuevas agencias y controlar la
colocación de nuevos préstamos para evitar incrementar aún más la actual tasa de
morosidad de la organización. Esto motivó que los objetivos planteados sean más
modestos sin dejar de ser ambiciosos, para poder lograr con el cumplimiento de la
visión de la organización.
Palabras clave: Financiera, planeamiento estratégico, crecimiento de mercado, banca.
This investigation had as the main goal to elaborate a strategic plan for the company “Nueva Vision”, which was based on the theoretical foundations of the strategic process by the author Fernando D’Alessio (2008). The work on the investigation was based on the financial information of the company that is based on the superintendence of bank and insurances, an evaluation was also done to the executive staff of “Nueva Vision” under a questionnaire with questions of the open and closed types. After that the investigation group worked on a SWOT analysis to determine which strategies the company would use in order to achieve their mission and vision. This took the team to obtain a number of strategies that would allow to establish some objectives and measure their progress in time. Finally, some conclusions and recommendations were obtained that showed the great market that is still underdeveloped for the company but that it has to decide with great analysis where to open new agencies and also control the delivery of new loans to decrease the already high late payments rate. This motivated to make the objectives set for the company to be more modest but no less ambitious, in order to achieve the fulfillment of the vision in the organization. Keywords: Finance, strategic planning, market grow, bank.
This investigation had as the main goal to elaborate a strategic plan for the company “Nueva Vision”, which was based on the theoretical foundations of the strategic process by the author Fernando D’Alessio (2008). The work on the investigation was based on the financial information of the company that is based on the superintendence of bank and insurances, an evaluation was also done to the executive staff of “Nueva Vision” under a questionnaire with questions of the open and closed types. After that the investigation group worked on a SWOT analysis to determine which strategies the company would use in order to achieve their mission and vision. This took the team to obtain a number of strategies that would allow to establish some objectives and measure their progress in time. Finally, some conclusions and recommendations were obtained that showed the great market that is still underdeveloped for the company but that it has to decide with great analysis where to open new agencies and also control the delivery of new loans to decrease the already high late payments rate. This motivated to make the objectives set for the company to be more modest but no less ambitious, in order to achieve the fulfillment of the vision in the organization. Keywords: Finance, strategic planning, market grow, bank.
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Keywords
Instituciones financieras--Perú--Arequipa, Microfinanzas--Perú--Arequipa, Planificación estratégica
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