Business Consulting para una empresa líder en el mercado nacional de pinturas y acabados
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Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Resumen
La empresa, líder en el mercado peruano en las categorías de pinturas, químicos y abrasivos
para el cuidado del hogar, atravesó un proceso de business consulting en el cual, durante la
etapa de diagnóstico del negocio, se identificaron dos problemas clave: la creciente amenaza
de participación en el mercado debido a la competencia y la disminución en el nivel de
servicio. A través del análisis de datos y entrevistas con los ejecutivos de las áreas
comerciales y de supply chain, se descubrió una oportunidad para mejorar el nivel de
servicio, lo que permitiría incrementar tanto la participación de mercado como las ventas. El
equipo de consultoría propuso tres alternativas de solución y, utilizando una matriz de
priorización, se decidió implementar un Plan Maestro Operacional para la cadena de
suministros. Se proyecta que esta implementación, con un costo inferior a S/. 85,000.00 soles,
se llevará a cabo durante tres meses, generando un retorno seguro de la inversión en cuatro
meses y 18 días, así como ingresos adicionales superiores a S/. 250,000.00 soles en los
primeros 12 meses.
The company, a leader in the Peruvian market in the categories of paints, chemicals, and abrasives for home care, underwent a business consulting process during which, in the business diagnosis stage, two key issues were identified: the growing threat to market share due to competition and the decrease in service levels. Through data analysis and interviews with executives from the commercial and supply chain areas, an opportunity was discovered to improve service levels, which would allow for an increase in both market share and sales. The consulting team proposed three solution alternatives, and using a prioritization matrix, the decision was made to implement a Master Operational Plan for the supply chain. This implementation, with a cost of less than S/. 85,000.00 soles, is projected to be completed within three months, achieving a return on investment in four months and 18 days, and generating additional revenue of more than S/. 250,000.00 soles in the first 12 months.
The company, a leader in the Peruvian market in the categories of paints, chemicals, and abrasives for home care, underwent a business consulting process during which, in the business diagnosis stage, two key issues were identified: the growing threat to market share due to competition and the decrease in service levels. Through data analysis and interviews with executives from the commercial and supply chain areas, an opportunity was discovered to improve service levels, which would allow for an increase in both market share and sales. The consulting team proposed three solution alternatives, and using a prioritization matrix, the decision was made to implement a Master Operational Plan for the supply chain. This implementation, with a cost of less than S/. 85,000.00 soles, is projected to be completed within three months, achieving a return on investment in four months and 18 days, and generating additional revenue of more than S/. 250,000.00 soles in the first 12 months.
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Consultores de empresas, Pintura industrial--Perú, Logística empresarial, Control de procesos--Mejoramiento, Control de procesos--Mejoramiento