Modelo prolab: Power Women, una propuesta sostenible para contribuir con el empoderamiento de las mujeres a través de la prestación de servicios de mantenimiento del hogar
Date
2023-03-03
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
Las diferencias de género en Perú, especialmente en el ámbito laboral, han generado
un problema de segregación ocupacional para las mujeres en el país, situación que repercute
en la imposibilidad de que las mujeres desarrollen su capacidad de generar ingresos y
recursos propios en igualdad de condiciones. Uno de los sectores que presenta mayor
desproporción es el sector de reparaciones del hogar lo cual abre diversas posibilidades para
poder brindar a las mujeres una opción de mejora de sus condiciones de vida a través del
aprendizaje de un oficio.
Por otro lado, la ausencia de especialistas capacitados y confiables para reparar los
desperfectos que surgen en los hogares de Lima abre más las oportunidades de crear un
modelo de negocio que tenga el potencial de generar puestos de trabajo para las mujeres y
brindar personal capacitado para realizar servicios de albañilería, electricidad y gasfitería, con
un precio estandarizado, fiabilidad, garantía del servicio y seguridad para los hogares de
Lima Metropolitana de nivel socioeconómico A y B.
La presente tesis propone el desarrollo de una plataforma digital de servicios llamada
Power Women la cual pondrá en contacto a mujeres técnicas especializadas en reparaciones
del hogar con los hogares de Lima que necesiten de los servicios. Power Women ofrecerá
capacitación a las técnicas y como empresa legalmente constituida brindará garantía del
servicio para los clientes y capacitación constante para las técnicas. Nuestra propuesta está
alineada con los Objetivos de Desarrollo Sostenible [ODS] 1, 5, 8 y 10 ya que impacta
directamente sobre el bienestar económico de las mujeres, la igualdad de género y la
reducción de las desigualdades. Finalmente, el análisis de viabilidad financiera demuestra que
el proyecto es perfectamente viable ya que al término del quinto año de operación obtiene un
valor actual neto de S/1’179,650, con una tasa interna de retorno de 109%.
Gender differences in Peru, especially in the workplace, have generated a problem of occupational segregation for women in the country. This situation influences the impossibility for women to develop their ability to generate income and own resources under similar conditions. One of the sectors that present the most significant disproportion is the home repair sector, which opens various possibilities to offer women an option to improve their livelihood through learning a job. Secondly, the absence of trained and reliable technicians to repair the damages in Lima's households opens more opportunities to create a business model with the potential to generate jobs for women. By providing trained personnel to perform plumbing, electricity, and gas services, with a standardized price, reliability, service guarantee, and security for households in Metropolitan Lima of socioeconomic levels A and B. This thesis proposes the development of a digital service platform called Power Women which will put women technicians specializing in household repairs in contact with households in Lima that need services. Power Women will offer training for the technicians and, as a legally constituted company, will provide a guarantee of service for clients and constant training for the technicians. Our proposal is aligned with the Sustainable Development Goals [SDGs] 1, 5, 8, and 10 as it directly impacts women's economic well being, gender equality, and the reduction of inequalities. Finally, the financial viability analysis demonstrates that the project is perfectly viable since, at the end of the fifth year of operation, it obtains a net present value of S/1’179,650, with an internal rate of return of 109%.
Gender differences in Peru, especially in the workplace, have generated a problem of occupational segregation for women in the country. This situation influences the impossibility for women to develop their ability to generate income and own resources under similar conditions. One of the sectors that present the most significant disproportion is the home repair sector, which opens various possibilities to offer women an option to improve their livelihood through learning a job. Secondly, the absence of trained and reliable technicians to repair the damages in Lima's households opens more opportunities to create a business model with the potential to generate jobs for women. By providing trained personnel to perform plumbing, electricity, and gas services, with a standardized price, reliability, service guarantee, and security for households in Metropolitan Lima of socioeconomic levels A and B. This thesis proposes the development of a digital service platform called Power Women which will put women technicians specializing in household repairs in contact with households in Lima that need services. Power Women will offer training for the technicians and, as a legally constituted company, will provide a guarantee of service for clients and constant training for the technicians. Our proposal is aligned with the Sustainable Development Goals [SDGs] 1, 5, 8, and 10 as it directly impacts women's economic well being, gender equality, and the reduction of inequalities. Finally, the financial viability analysis demonstrates that the project is perfectly viable since, at the end of the fifth year of operation, it obtains a net present value of S/1’179,650, with an internal rate of return of 109%.
Description
Keywords
Negocios--Planificación, Liderazgo en mujeres, Mujeres--Perú, Servicio doméstico--Perú--Lima, Desarrollo sostenible--Perú
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