WhatsApp: ¿UN ESPACIO DIGITAL DE BATALLA POLÍTICA? Análisis de las prácticas comunicativas de tres grupos de WhatsApp durante la primera vuelta electoral del 2021 y la pandemia de la COVID 19
Date
2023-11-29
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Pontificia Universidad Católica del Perú
Abstract
La presente tesis describe y analiza la interacción en tres grupos de WhatsApp en el
marco de las elecciones generales 2021, en un contexto marcado por un alto nivel de
polarización política. La investigación se basa en una etnografía digital con carácter
exploratorio, en tanto el autor formó parte de los tres grupos y participó en las conversaciones.
Los datos fueron recolectados, contextualizados y categorizados para identificar patrones de
uso y temas recurrentes en WhatsApp. Los resultados muestran que las conversaciones
políticas aumentaron en el día de la elección, ocupando espacios que antes se utilizaban para
otros fines; sin embargo, en el período analizado no fueron foros de polarización ni difusión de
información falsa, más bien sirvieron para contrastar los datos que circulaban. Cabe observar
que el humor juega un papel significativo en la comunicación entre los participantes. Además,
a pesar de la amplia gama de recursos multimedia disponibles, el texto fue el recurso más
utilizado. El estudio destaca investigaciones académicas vinculadas al uso de WhatsApp en
Latinoamérica; también la incertidumbre y los desafíos del contexto de la pandemia durante
esas elecciones. La investigación conecta las experiencias personales con las prácticas
culturales y, asimismo, describe un espacio particular de interacción social sin intentar
generalizarlo a la sociedad.
This thesis describes and analyzes the interaction in three WhatsApp groups in the context of the 2021 general elections, in a context marked by a high level of political polarization. The research is based on a digital ethnography with an exploratory character, in that the author was part of the three groups and participated in the conversations. The data were collected, contextualized and categorized to identify usage patterns and recurring themes on WhatsApp. The results show that political conversations increased on election day, occupying spaces that were previously used for other purposes; however, in the period analyzed they were not forums for polarization or dissemination of false information, rather they served to contrast the data circulating. It should be noted that humor plays a significant role in communication among participants. Furthermore, despite the wide range of multimedia resources available, text was the most widely used expressive resource. The study highlights academic research linked to the use of WhatsApp in Latin America; also the uncertainty and challenges of the pandemic context during these elections. The research connects personal experiences with cultural practices and also describes a particular space of social interaction without attempting to generalize it to society.
This thesis describes and analyzes the interaction in three WhatsApp groups in the context of the 2021 general elections, in a context marked by a high level of political polarization. The research is based on a digital ethnography with an exploratory character, in that the author was part of the three groups and participated in the conversations. The data were collected, contextualized and categorized to identify usage patterns and recurring themes on WhatsApp. The results show that political conversations increased on election day, occupying spaces that were previously used for other purposes; however, in the period analyzed they were not forums for polarization or dissemination of false information, rather they served to contrast the data circulating. It should be noted that humor plays a significant role in communication among participants. Furthermore, despite the wide range of multimedia resources available, text was the most widely used expressive resource. The study highlights academic research linked to the use of WhatsApp in Latin America; also the uncertainty and challenges of the pandemic context during these elections. The research connects personal experiences with cultural practices and also describes a particular space of social interaction without attempting to generalize it to society.
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Keywords
Comunicaciones digitales--Perú, Campaña electoral--Perú--2021, Comunicación en política--Perú, COVID-19 (Enfermedad)--Impacto
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Except where otherwised noted, this item's license is described as info:eu-repo/semantics/openAccess