Modelo ProLab: WellnesStart, una plataforma innovadora que centraliza actividades presenciales de bienestar y promueve la interacción social a través de experiencias grupales
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Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Resumen
El presente trabajo evalúa las circunstancias actuales relacionadas con el bienestar
emocional y la gestión del estrés de los jóvenes adultos que trabajan en Lima Metropolitana. La
investigación identifica que factores como el agotamiento laboral, las largas jornadas y los largos
desplazamientos limitan el acceso a actividades recreativas que podrían contribuir a reducir el
estrés. En respuesta a esta problemática, se ha desarrollado WellnesStart, una plataforma
innovadora que centraliza actividades presenciales de bienestar y promueve la interacción social
a través de experiencias grupales.
La propuesta de valor de WellnesStart se fundamenta en facilitar el acceso a actividades
recreativas de calidad, optimizar la organización del tiempo y fomentar espacios que promuevan
la creación de redes de apoyo. Además, se busca garantizar una experiencia satisfactoria
mediante un sistema que permita evaluar las actividades y brindar seguridad al usuario. La
iniciativa también se alinea con los Objetivos de Desarrollo Sostenible (ODS), destacando su
contribución al ODS 3 (Salud y
Bienestar), al promover un entorno más saludable y una mejor calidad de vida para los usuarios.
El proyecto se sustenta en un análisis detallado del mercado, un prototipo validado a
través de la metodología Design Thinking y un esquema operativo que respalda su factibilidad.
Durante la fase de investigación, se realizaron entrevistas a usuarios en entornos laborales
exigentes, identificando necesidades clave relacionadas con la gestión del tiempo, la calidad de
las opciones recreativas y la creación de comunidades de apoyo.
Desde una perspectiva financiera, se proyecta un crecimiento sostenible basado en un
modelo escalable y accesible. La plataforma busca reducir los niveles de estrés y aumentar la
productividad de los usuarios al ofrecer actividades seguras y accesibles que contribuyen al
bienestar integral. Las conclusiones de este estudio brindan una visión integral de la
problemática y proponen una hoja de ruta clara para la implementación y escalabilidad de
WellnesStart, con el objetivo de garantizar su eficacia y sostenibilidad a largo plazo.
This research study evaluates the current conditions related to the emotional well-being and stress management of young working adults in Lima Metropolitana. The study highlights that work-related fatigue, long working hours, and extensive commuting time limit access to recreational activities that could help reduce stress. In response to this challenge, WellnesStart has been developed as an innovative platform that centralizes in-person wellness activities and fosters social interaction through group experiences. The value proposition of WellnesStart focuses on making recreational activities more accessible, optimizing time management, and fostering spaces that support social connection. The initiative also aims to provide a reliable user experience through an evaluation system that ensures the quality and safety of the activities offered. Additionally, the platform aligns with Sustainable Development Goals (SDG), particularly SDG 3 (Good Health and Well-being), by promoting healthier lifestyles and improving users' overall quality of life. The project is supported by a detailed market analysis, a prototype validated through the Design Thinking methodology, and an operational framework that ensures feasibility. During the research phase, interviews were conducted with users in demanding work environments, identifying key needs related to time management, the quality of recreational options, and the creation of supportive communities. From a financial perspective, sustainable growth is projected, supported by a scalable and accessible business model. The platform aims to reduce stress levels and increase user productivity by offering safe and nearby activities that enhance overall well-being. The findings of this study provide a comprehensive understanding of the issue and present a clear roadmap for the implementation and scalability of WellnesStart, ensuring its effectiveness and long-term sustainability.
This research study evaluates the current conditions related to the emotional well-being and stress management of young working adults in Lima Metropolitana. The study highlights that work-related fatigue, long working hours, and extensive commuting time limit access to recreational activities that could help reduce stress. In response to this challenge, WellnesStart has been developed as an innovative platform that centralizes in-person wellness activities and fosters social interaction through group experiences. The value proposition of WellnesStart focuses on making recreational activities more accessible, optimizing time management, and fostering spaces that support social connection. The initiative also aims to provide a reliable user experience through an evaluation system that ensures the quality and safety of the activities offered. Additionally, the platform aligns with Sustainable Development Goals (SDG), particularly SDG 3 (Good Health and Well-being), by promoting healthier lifestyles and improving users' overall quality of life. The project is supported by a detailed market analysis, a prototype validated through the Design Thinking methodology, and an operational framework that ensures feasibility. During the research phase, interviews were conducted with users in demanding work environments, identifying key needs related to time management, the quality of recreational options, and the creation of supportive communities. From a financial perspective, sustainable growth is projected, supported by a scalable and accessible business model. The platform aims to reduce stress levels and increase user productivity by offering safe and nearby activities that enhance overall well-being. The findings of this study provide a comprehensive understanding of the issue and present a clear roadmap for the implementation and scalability of WellnesStart, ensuring its effectiveness and long-term sustainability.
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Adultos jóvenes--Recreación, Stress profesional, Bienestar