Business consulting para la empresa DP World Logistics sede Callao
Date
2023-09-18
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
En un entorno volátil, incierto, complejo y ambiguo (VICA) como el actual, en el que
existe incertidumbre debido a la coyuntura sanitaria, política y económica, surge la necesidad
de ser eficientes en los servicios prestados por las empresas, de manera que se logre mantener
y mejorar el posicionamiento en el mercado, ofreciendo propuestas de valor más atractivas a
los clientes. Ante esta circunstancia, se plantea un proyecto de mejora mediante un business
consulting de la empresa DP World Logistics. Se utilizó la herramienta de diagnóstico
empresarial para identificar los principales problemas y sus causas; se ponderó el impacto de
cada uno, con lo cual se plantearon alternativas de solución y se determinó el enfoque en el
rediseño de proceso del servicio de desconsolidación de mercancía de importación.
El proyecto se enfoca en el aumento de la eficiencia operativa de los procesos de
recepción y de despacho de mercancías de importación. Para ello, se estableció una
metodología en donde (a) se realice un alineamiento de los objetivos del proyecto con la
estrategia competitiva de la empresa, (b) se realice una autoevaluación del proceso actual y
de sus resultados, (c) se planifique las actividades y recursos, (d) se analice y rediseño del
proceso, (e) se implemente los cambios sugeridos y (f) se evalúe los resultados operativos y
financieros del proyecto.
Los resultados esperados de la implementación del rediseño de procesos se centran en
la reducción del tiempo operativo de recepción y de despacho en un 15%. Ello se logrará de
manera progresiva, a través de la simplificación de procesos y el monitoreo diario de las
actividades; logrando de ese modo la prestación de un servicio con tiempo competitivo, con
cero errores y un alto nivel de fidelización del cliente. Con respecto a la recuperación de la
inversión, se ha elaborado un análisis económico-financiero en base a la data histórica y
proyectada, considerando que el ratio beneficio-costo es 44.98, es decir, por US$ 1 dólar invertido, se ha obtenido una ganancia de US$ 43.98, y la recuperación de la inversión es de
un mes y 18 días, en el escenario moderado.
In a volatility, uncertain, complex and ambitious (VUCA) environment like the current one, in which there is uncertainty due to the health, political and economic situation, the need arises to be efficient in the services provided by companies, so that it is possible to keep and improve the positioning of a company, offering more attractive value propositions to customers. Under this circumstance, an improvement project is proposed through a business consulting of the DP World Logistics company. The business diagnostic tool was used to identify the main problems and their causes; the impact of each one was weighed, with which solution alternatives were proposed and the focus was determined on the redesign of the process of the import merchandise deconsolidation service. The project focuses on increasing the operational efficiency of the import merchandise reception and dispatch processes. To achieve that, a methodology was established where (a) the project objectives are aligned with the company's competitive strategy, (b) a self- evaluation of the current process and its results is carried out, (c) the activities and resources, (d) the process is analyzed and redesigned, (e) the suggested changes are implemented and (f) the operational and financial results of the project are evaluated. The expected results of the implementation of the redesign of processes are focused on reducing the operational time of reception and dispatch time by 15%. This will be achieved progressively, through the simplification of processes and the daily monitoring of activities; therefore, achieving the provision of a service with competitive time, with zero errors and a high level of customer loyalty. Regarding to the recovery of the investment, an economic- financial analysis has been prepared based on the historical and projected data, considering that the benefit-cost ratio is 44.98, that is, for US $ 1 dollar invested, a profit of US $ 43.98 and the recovery of the investment is one month and 18 days, in the moderate scenario.
In a volatility, uncertain, complex and ambitious (VUCA) environment like the current one, in which there is uncertainty due to the health, political and economic situation, the need arises to be efficient in the services provided by companies, so that it is possible to keep and improve the positioning of a company, offering more attractive value propositions to customers. Under this circumstance, an improvement project is proposed through a business consulting of the DP World Logistics company. The business diagnostic tool was used to identify the main problems and their causes; the impact of each one was weighed, with which solution alternatives were proposed and the focus was determined on the redesign of the process of the import merchandise deconsolidation service. The project focuses on increasing the operational efficiency of the import merchandise reception and dispatch processes. To achieve that, a methodology was established where (a) the project objectives are aligned with the company's competitive strategy, (b) a self- evaluation of the current process and its results is carried out, (c) the activities and resources, (d) the process is analyzed and redesigned, (e) the suggested changes are implemented and (f) the operational and financial results of the project are evaluated. The expected results of the implementation of the redesign of processes are focused on reducing the operational time of reception and dispatch time by 15%. This will be achieved progressively, through the simplification of processes and the daily monitoring of activities; therefore, achieving the provision of a service with competitive time, with zero errors and a high level of customer loyalty. Regarding to the recovery of the investment, an economic- financial analysis has been prepared based on the historical and projected data, considering that the benefit-cost ratio is 44.98, that is, for US $ 1 dollar invested, a profit of US $ 43.98 and the recovery of the investment is one month and 18 days, in the moderate scenario.
Description
Keywords
Consultores de empresas--Planificación estratégica, Logística empresarial--Perú--Callao (Provincia Constitucional)