Modelo prolab: Plan de negocio para implementación de servicio de capacitación y tutoría virtual en nivel primaria en el Perú
Date
2023-02-03
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
La finalidad de toda institución educativa es transmitir conocimientos adecuados a sus
estudiantes, a través de aprendizajes que se puedan aplicar en su vida diaria, sobre todo
durante los niveles básicos de educación; también es muy importante que estos colegios y los
padres de familia ofrezcan y hagan uso de las diferentes metodologías, herramientas de
formación y TIC para permitir a los estudiantes obtener una adecuada enseñanza y un óptimo
rendimiento académico. Por tanto, una necesidad primordial para el desarrollo y mejora del
rendimiento en los estudiantes del nivel de educación primaria se fundamenta en proponer
programas de asesoría y reforzamiento innovadores y efectivos, cuyos resultados mejoren el
rendimiento académico de los estudiantes y a la vez complementen la falta de tiempo que
tienen sus padres o apoderados para apoyarles óptimamente con sus deberes escolares, es
bajo esta perspectiva que nace “Tutor Class”, un proyecto innovador de tutoría virtual para
escolares del nivel primario.
Este estudio buscó evaluar la viabilidad económica, técnica y financiera para el proyecto
propuesto. El proyecto busca atender una demanda a nivel nacional y ofrecer sus servicios a
las familias de NSE A, B y C, cuya unidad familiar incluya niños en edad escolar del nivel
primara; que presenten problemas de rendimiento académico y busquen reforzar sus
capacidades escolares. Se realizó un análisis del sector educativo del nivel primario, sobre la
realidad actual del sistema educativo y determinar los factores que influyen en el rendimiento
escolar de los estudiantes y las necesidades que estos y sus apoderados tienen, para proponer
una alternativa que permita a los niños mejorar su rendimiento y calidad educativa.
Este análisis se realizó mediante un análisis misto del sector y las necesidades de los posibles
consumidores, el instrumento utilizado fue una encuesta aplicada a una muestra de 586
familias. Los resultados permitieron concluir la factibilidad y viabilidad del proyecto
propuesto, cuyos resultados, arrojaron un VAN financiero de 2’822,975 mayor a cero y una TIR financiera de 78.48%, mayor al WACC propuesto, el costo beneficio arrojó un valor 1.40
(40% de rentabilidad por cada sol invertido) y una recuperación de las inversiones para el
mes cinco del segundo año.
The purpose of every educational institution is to transmit adequate knowledge to its students, through learning that can be applied in their daily lives, especially during the basic levels of education; It is also very important that these schools and parents offer and make use of the different methodologies, training tools and ICT to allow students to obtain adequate teaching and optimal academic performance. Therefore, a primary need for the development and improvement of performance in students at the primary education level is based on proposing innovative and effective counseling and reinforcement programs, whose results improve the academic performance of students and at the same time complement the lack of time that their parents or guardians have to optimally support them with their homework, it is from this perspective that “Tutor Class” was born, an innovative virtual tutoring project for primary school students. This study sought to assess the economic, technical, and financial feasibility for the proposed project. The project seeks to meet a demand at the national level, and offer its services to families of NSE A, B and C, whose family unit includes children of primary school age; who present academic performance problems and seek to strengthen their academic abilities. An analysis of the educational sector of the primary level was carried out, on the current reality of the educational system and to determine the factors that influence the school performance of the students and the needs that these and their parents have, to propose an alternative that allows children improve their performance and educational quality. This analysis was carried out through a mixed analysis of the sector and the needs of potential consumers, the instrument used was a survey applied to a sample of 586 families. The results allowed to conclude the feasibility and viability of the proposed project, whose results showed a financial VPN of 2'822,975 greater than zero and a financial IRR of 78.48%, greater than the proposed WACC, the benefit cost yielded a value of 1.40 (40% of profitability for each sol invested) and a recovery of investments for month five of the second year.
The purpose of every educational institution is to transmit adequate knowledge to its students, through learning that can be applied in their daily lives, especially during the basic levels of education; It is also very important that these schools and parents offer and make use of the different methodologies, training tools and ICT to allow students to obtain adequate teaching and optimal academic performance. Therefore, a primary need for the development and improvement of performance in students at the primary education level is based on proposing innovative and effective counseling and reinforcement programs, whose results improve the academic performance of students and at the same time complement the lack of time that their parents or guardians have to optimally support them with their homework, it is from this perspective that “Tutor Class” was born, an innovative virtual tutoring project for primary school students. This study sought to assess the economic, technical, and financial feasibility for the proposed project. The project seeks to meet a demand at the national level, and offer its services to families of NSE A, B and C, whose family unit includes children of primary school age; who present academic performance problems and seek to strengthen their academic abilities. An analysis of the educational sector of the primary level was carried out, on the current reality of the educational system and to determine the factors that influence the school performance of the students and the needs that these and their parents have, to propose an alternative that allows children improve their performance and educational quality. This analysis was carried out through a mixed analysis of the sector and the needs of potential consumers, the instrument used was a survey applied to a sample of 586 families. The results allowed to conclude the feasibility and viability of the proposed project, whose results showed a financial VPN of 2'822,975 greater than zero and a financial IRR of 78.48%, greater than the proposed WACC, the benefit cost yielded a value of 1.40 (40% of profitability for each sol invested) and a recovery of investments for month five of the second year.
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Keywords
Negocios--Planificación, Educación primaria--Perú, Capacitación, Aprendizaje (Educación)
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