Modelo prolab: D’ Cabra un modelo de negocio propuesto para la elaboración de quesos de alto contenido nutritivo en el Perú
Date
2023-06-12
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
En Perú existe, por un lado, un gran número de personas en las zonas urbanas que
buscan alimentarse cada vez más saludablemente y tener mejores hábitos alimenticios, y por
otro lado, hay una población rural en constante búsqueda de superarse y de tener una superior
calidad de vida, que realizan actividades de subsistencia con ingresos a nivel hogar por
debajo del umbral de la pobreza. Además, cuentan con ganado caprino, pero que no lo
aprovechan de forma eficiente por falta de conocimiento y recursos. Es así como nace
D’Cabra, una empresa dedicada a la venta de queso fresco de cabra y que luego planifica
diversificar en tipos y sabores de quesos y otros productos lácteos. D’Cabra conecta ambas
necesidades, aprovechando el potencial de mercado en la industria láctea y el espacio de
consumo de quesos per cápita en comparación con otros países vecinos, busca ayudar a la
población rural que cuenta con este ganado para incorporarlos dentro de su cadena de valor
como proveedores, no sin antes capacitarlos, certificarlos e ir mejorando la raza y con ende la
calidad del producto. También quiere ofrecer un producto de muy alta calidad y de un valor
nutricional alto y diferenciado respecto al queso tradicional de leche de vaca, porque es más
digerible, tiene menos lactosa y mayor nivel de calcio y otros nutrientes. Además, en la
comunicación se resalta el valor de los ganaderos caprinos quienes son los principales
proveedores para su fabricación. D´Cabra tiene planificado llegar, en un primer momento, a
los hogares Lambayecanos para después expandirse al Norte del Perú y luego a nivel nacional
e incursionar en la exportación a nivel región Latinoamérica. Esta investigación demostró
que el negocio es viable, sostenible, deseable y escalable. En ese sentido, genera flujos y un
valor actual neto para el accionista positivos, además que tiene pensado mitigadores para
reducir el impacto en el medio ambiente, así como también generar impactos positivos en los
ODS 8,9 y 12 y un valor actual neto social positivo. Finalmente, mediante experimentos se ha
inferido la aceptación del modelo de negocio y el producto mínimo viable.
In Peru, there is, on the one hand, many people in urban areas who seek to eat healthier and have better eating habits. On the other hand, there is a rural population that is constantly seeking to improve its quality of life and that carries out subsistence activities with household incomes below the poverty line. In addition, they have goat cattle, but do not use them efficiently due to lack of knowledge and resources. This is how D'Cabra was born, a company dedicated to the sale of fresh goat cheese, that plans to diversify into different types and flavors of cheeses and other dairy products. D'Cabra connects both needs, taking advantage of the market potential in the dairy industry and the gap in per capita cheese consumption compared to other countries in the region. It seeks to help the rural population that has these cattle to incorporate them into its value chain as suppliers, but not before training them, certifying them, and improving their goat breeds, and thus the quality of the product. It also seeks to offer a very high-quality product with a high and differentiated nutritional value compared to traditional cow's milk cheese. It is more digestible, has less lactose and a higher level of calcium and other nutrients. Furthermore, the value of goat farmers, who are the main suppliers for its manufacture, should be highlighted. D'Cabra plans to reach, at first, Lambayeque households and then expand to the North of Peru, then to the national level and finally begin to export to the Latin American region. This study shows that the business is viable, sustainable, desirable, and scalable. In that sense, it generates positive cash flows and net present value for the shareholder, in addition to having mitigators planned, designed to reduce the impact on the environment, as well as generating positive impacts on SDGs 8, 9 and 12, plus a positive social net present value. Finally, through experiments, the acceptance of the business model and the minimum viable product has been inferred.
In Peru, there is, on the one hand, many people in urban areas who seek to eat healthier and have better eating habits. On the other hand, there is a rural population that is constantly seeking to improve its quality of life and that carries out subsistence activities with household incomes below the poverty line. In addition, they have goat cattle, but do not use them efficiently due to lack of knowledge and resources. This is how D'Cabra was born, a company dedicated to the sale of fresh goat cheese, that plans to diversify into different types and flavors of cheeses and other dairy products. D'Cabra connects both needs, taking advantage of the market potential in the dairy industry and the gap in per capita cheese consumption compared to other countries in the region. It seeks to help the rural population that has these cattle to incorporate them into its value chain as suppliers, but not before training them, certifying them, and improving their goat breeds, and thus the quality of the product. It also seeks to offer a very high-quality product with a high and differentiated nutritional value compared to traditional cow's milk cheese. It is more digestible, has less lactose and a higher level of calcium and other nutrients. Furthermore, the value of goat farmers, who are the main suppliers for its manufacture, should be highlighted. D'Cabra plans to reach, at first, Lambayeque households and then expand to the North of Peru, then to the national level and finally begin to export to the Latin American region. This study shows that the business is viable, sustainable, desirable, and scalable. In that sense, it generates positive cash flows and net present value for the shareholder, in addition to having mitigators planned, designed to reduce the impact on the environment, as well as generating positive impacts on SDGs 8, 9 and 12, plus a positive social net present value. Finally, through experiments, the acceptance of the business model and the minimum viable product has been inferred.
Description
Keywords
Negocios--Planificación, Quesos--Industria y comercio--Perú, Hábitos alimenticios--Perú, Productos lácteos--Industria y comercio--Perú
Citation
Endorsement
Review
Supplemented By
Referenced By
Creative Commons license
Except where otherwised noted, this item's license is described as info:eu-repo/semantics/openAccess