Planeamiento estratégico para la industria peruana de hilos y cables aislados
Date
2017-06-15
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Pontificia Universidad Católica del Perú
Abstract
El presente documento se presenta el Planeamiento Estratégico de la Industria de
Hilos y Cables Aislados para el cual se elabora un análisis detallado de la situación actual del
sector tanto a nivel global y local, presentando su misión, visión, valores y ética; a su vez
mediante un análisis de los factores externos e internos de la industria que permitieron
identificar presentando sus fortalezas, oportunidades, debilidades y amenazas, con lo cual se
establecerán los objetivos de largo plazo para a partir de allí plantear las estrategias
respectivas para cumplir la visión trazada, para finalmente llegar a una serie de conclusiones
y recomendaciones que serán de gran importancia en el crecimiento de la industria de hilos y
cables aislados en los próximos 10 años.
La industria de hilos y cables aislados es muy atractiva y competitiva a nivel global
teniendo en cuenta que presenta un crecimiento sostenido en los últimos años, lo cual puede
ser aprovechado por el crecimiento de la industria peruana considerando que como país
tenemos el cobre como materia prima principal del sector. Esto se puede aprovechar para que
las grandes empresas del mundo vean al Perú de manera atractiva para poder invertir acá
aprovechando la capacidad instalada disponible de las fábricas que conforman el sector, y por
lo tanto volver más competitivo el mercado local visionando mayor producción y exportar a
mercados cautivos con lo cual mejorar la productividad y rentabilidad del sector. Todo el
planeamiento estratégico es desarrollado de forma estricta bajo el modelo secuencial del
proceso estratégico descritos por su autor el Dr. Fernando D’Alessio
This document presents the Strategic Planning of the Industry of Isolated Wire and Cable Industry for which a detailed analysis of the current situation of the sector is elaborated at global and local level, presenting its mission, vision, values and ethics; In turn, through an analysis of the external and internal factors of the industry that allowed to identify presenting their strengths, opportunities, weaknesses and threats, which will establish the long-term objectives for starting from there to propose the respective strategies to fulfill the To finally arrive at a series of conclusions and recommendations that will be of great importance in the growth of the industry of isolated wires and cables in the next 10 years. The industry of isolated wires and cables is very attractive and competitive at global level considering that it presents a sustained growth in the last years, which can be taken advantage of by the growth of the Peruvian industry considering that as a country we have copper as raw material Of the sector. This can be used so that the big companies of the world see Peru in an attractive way to be able to invest here taking advantage of the available installed capacity of the factories that make up the sector, and therefore to make the local market more competitive by envisaging greater production and exporting to Captive markets with which to improve the productivity and profitability of the sector. All strategic planning is strictly developed under the sequential model of the strategic process described by its author Dr. Fernando D'Alessio
This document presents the Strategic Planning of the Industry of Isolated Wire and Cable Industry for which a detailed analysis of the current situation of the sector is elaborated at global and local level, presenting its mission, vision, values and ethics; In turn, through an analysis of the external and internal factors of the industry that allowed to identify presenting their strengths, opportunities, weaknesses and threats, which will establish the long-term objectives for starting from there to propose the respective strategies to fulfill the To finally arrive at a series of conclusions and recommendations that will be of great importance in the growth of the industry of isolated wires and cables in the next 10 years. The industry of isolated wires and cables is very attractive and competitive at global level considering that it presents a sustained growth in the last years, which can be taken advantage of by the growth of the Peruvian industry considering that as a country we have copper as raw material Of the sector. This can be used so that the big companies of the world see Peru in an attractive way to be able to invest here taking advantage of the available installed capacity of the factories that make up the sector, and therefore to make the local market more competitive by envisaging greater production and exporting to Captive markets with which to improve the productivity and profitability of the sector. All strategic planning is strictly developed under the sequential model of the strategic process described by its author Dr. Fernando D'Alessio
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