El reporte de sostenibilidad como herramienta de gestión para la microempresa agroindustrial Vista del Valle
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Date
2022-03-30
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Pontificia Universidad Católica del Perú
Abstract
Vista del Valle es una empresa agroindustrial creada en el 2014 y dedicada a la
producción, transformación y comercio de productos orgánicos certificados; principalmente
de frutas y hortalizas. Esta industria y mercado son relativamente nuevos en el Perú y tienen
alto potencial de crecimiento debido a la mayor demanda de productos responsables con el
medio ambiente y la salud de los consumidores. El principal problema que tiene la empresa
es que no cuenta con una estrategia de gestión empresarial sostenible. A pesar de esta
situación, el mercado ha fomentado su crecimiento en un 117% en los últimos seis años. Esta
falta de estrategia impide que Vista del Valle incremente su tasa de crecimiento a todo el
potencial que las oportunidades del mercado ofrecen. Entre las principales causas del
problema están la ausencia de una estructura organizacional, ausencia de una gestión
financiera, ausencia de una gestión de proveedores y deficiente plan de marketing.
Luego de haber identificado el problema y analizado sus causas en coordinación con
el Ing. David Arenas (gerente general), se propusieron ocho alternativas de solución. Las
mismas que se asociaron a los temas materiales de Vista del Valle vinculados al GRI. Las
cuales – después de ser sometidas a los criterios de evaluación de tiempo, costo, efectividad y
valor compartido – se prioriza la implementación de las siguientes cuatro: (a) definir e
implementar una estructura organizacional; (b) mejorar e implementar el Plan de Marketing y
Etiquetado; (c) definir e implementar Plan de Gestión de Proveedores; y, (d) definir e
implementar una Política de Gestión Financiera. Estas le permitirán a dicha empresa llegar a
cumplir su misión, visión y los objetivos estratégicos definidos a corto, mediano y largo
plazo. El plazo de implementación previsto es de dos años. Se concluye que la
implementación de indicadores GRI determinados para Vista del Valle permitirá el
crecimiento sostenible de la empresa, el control, implementación y mantenimiento del Plan
de Gestión Sostenible.
Vista del Valle is an agro-industrial company which become incorporated back in 2014. It dedicated to the production, processing, and trade of certified organic products, mainly greenhouse fruits and vegetables. This industry and market are relatively new in Peru and have high growth potential due to the increased demand for environmentally responsible products and consumer health. The company's main problem is that it does not have a sustainable business management strategy. Despite this situation, the market has encouraged the company to grow by 117% over the past six years. This situation limits the company from increasing its growth rate even further. Among the main causes of the problem are the absence of an organizational structure, absence of financial management, absence of vendor management and poor marketing plan. After identifying the problem and analyzing its causes – in coordination the David Arenas, general manager – eight alternatives of solution were proposed. These were related with Vista del Valles’s material issues and linked to the GRI. From these, after being subject of evaluation criteria of time, cost, effectiveness and share value, the following four were prioritized for implementation: (a) define and implement an organizational structure; (b) improve and implement the Marketing and Labeling Plan; (c) define and implement a Supplier Management Plan; and, (d) define and implement a Financial Management Policy. The selected ones will enable the company to achieve its mission, vision and strategic objectives defined in the short, medium, and long term. The expected implementation period is two years. It is concluded that the implementation of GRI indicators determined for Vista del Valle will allow the sustainable growth of the company, the control, implementation, and maintenance of the Sustainable Management Plan.
Vista del Valle is an agro-industrial company which become incorporated back in 2014. It dedicated to the production, processing, and trade of certified organic products, mainly greenhouse fruits and vegetables. This industry and market are relatively new in Peru and have high growth potential due to the increased demand for environmentally responsible products and consumer health. The company's main problem is that it does not have a sustainable business management strategy. Despite this situation, the market has encouraged the company to grow by 117% over the past six years. This situation limits the company from increasing its growth rate even further. Among the main causes of the problem are the absence of an organizational structure, absence of financial management, absence of vendor management and poor marketing plan. After identifying the problem and analyzing its causes – in coordination the David Arenas, general manager – eight alternatives of solution were proposed. These were related with Vista del Valles’s material issues and linked to the GRI. From these, after being subject of evaluation criteria of time, cost, effectiveness and share value, the following four were prioritized for implementation: (a) define and implement an organizational structure; (b) improve and implement the Marketing and Labeling Plan; (c) define and implement a Supplier Management Plan; and, (d) define and implement a Financial Management Policy. The selected ones will enable the company to achieve its mission, vision and strategic objectives defined in the short, medium, and long term. The expected implementation period is two years. It is concluded that the implementation of GRI indicators determined for Vista del Valle will allow the sustainable growth of the company, the control, implementation, and maintenance of the Sustainable Management Plan.
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Keywords
Sostenibilidad empresarial, Empresas--Perú, Sector agroindustrial--Perú, Desarrollo sostenible
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