Consulting report team 4 – Amaru Superfoods
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Date
2023-05-15
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
Amaru Superfoods S. A. C. es una empresa con sede en Perú fundada en 2019 por
Mateo Ruiz de Somocrucio y Rafael la rosa Ferrero. Aprovechando la falta de opciones de
alimentos saludables en el Perú, la empresa ofrece productos para los clientes en el sector de
alimentos de salud y bienestar con una cartera de productos de más de 85 productos, todos de
origen 100% peruano. Amaru está preparada para entrar en el mercado internacional tras una
expansión nacional, ya que el negocio se ha ido expandiendo desde su fundación. La tesis
esboza un plan para que Amaru penetre en el mercado estadounidense. Tras una revisión
bibliográfica y un análisis del mercado estadounidense, se ha desarrollado una estrategia en
colaboración con los directores generales de la empresa que llevará a Amaru al éxito a largo
plazo en Estados Unidos.
La propuesta final incluye una expansión a Florida con cuatro productos de la cartera
de Amaru: estevia, proteínas en polvo, café aromatizado y frutas cubiertas de chocolate. El
canal principal a utilizar es Shopify. La ejecución de la expansión se estima en un año. Se
espera que Amaru lance el sitio web y los productos en Estados Unidos en agosto de 2023 si
la fase de preparación comienza en septiembre de 2022. De este modo, la empresa será capaz
de entrar con éxito en el mercado estadounidense.
Amaru Superfoods S. A. C. is a Peruvian based company founded in 2019 by Mateo Ruiz de Somocrucio and Rafael la rosa Ferrero. Given the lack of healthy food options in Peru, the company offers products for customers in the health and wellness food sector with a product portfolio of more than 85 products, all 100% Peruvian sourced. Amaru is poised to enter the international market following a domestic expansion in concordance with the continually growing trend the business has had since its founding. The thesis outlines a plan for Amaru to penetrate the American market. After a literature review and analysis of the U.S. market, a strategy in collaboration with the CEOs of the company has been developed that will bring Amaru long-term success in the U.S.. The final proposal includes an expansion to Florida with four products of Amaru's portfolio: Stevia; Protein powder; Flavored coffee and Chocolate-covered fruits. The primary channel to be used is Shopify. The execution of the expansion is estimated to take a year. Amaru is expected to launch the website and the products in the United States in August 2023 if the preparation phase begins in September 2022. As a result, the company will be capable to successfully enter the American market.
Amaru Superfoods S. A. C. is a Peruvian based company founded in 2019 by Mateo Ruiz de Somocrucio and Rafael la rosa Ferrero. Given the lack of healthy food options in Peru, the company offers products for customers in the health and wellness food sector with a product portfolio of more than 85 products, all 100% Peruvian sourced. Amaru is poised to enter the international market following a domestic expansion in concordance with the continually growing trend the business has had since its founding. The thesis outlines a plan for Amaru to penetrate the American market. After a literature review and analysis of the U.S. market, a strategy in collaboration with the CEOs of the company has been developed that will bring Amaru long-term success in the U.S.. The final proposal includes an expansion to Florida with four products of Amaru's portfolio: Stevia; Protein powder; Flavored coffee and Chocolate-covered fruits. The primary channel to be used is Shopify. The execution of the expansion is estimated to take a year. Amaru is expected to launch the website and the products in the United States in August 2023 if the preparation phase begins in September 2022. As a result, the company will be capable to successfully enter the American market.
Description
Keywords
Consultores de empresas--Planificación estratégica, Alimentos--Industria y comercio--Perú, Hábitos alimenticios--Perú