Planeamiento estratégico para la provincia de Condorcanqui
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Pontificia Universidad Católica del Perú
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Resumen
El presente plan estratégico tiene por objetivo contribuir al desarrollo social y
económico de la provincia de Condorcanqui, departamento de Amazonas. Para ello se realizó
un análisis profundo de los factores internos y externos que permitieron identificar fortalezas,
debilidades, oportunidades y amenazas; en base a ello es que se formulan estrategias que
permitirán la realización del objetivo. En forma similar, se aplicó un análisis de la
competitividad del Perú y de los competidores de la provincia; esto permitirá aprovechar las
ventajas competitivas para lograr un desarrollo sostenible. Producto de este análisis, se
encontró que Condorcanqui posee fortalezas como: una ubicación estratégica, diversidad de
flora y fauna, y un amplio potencial turístico ecológico y cultural; además de actividades
económicas como la agrícola y forestal; sin embargo, están pendientes de desarrollar por
parte de las diferentes autoridades locales, regionales y nacionales.
Por tal motivo, se ha formulado una visión, con horizonte al año 2027, donde se
plantea alcanzar el desarrollo sostenible basado en la producción y exportación de su
producto bandera el cacao de alta calidad y del caucho natural; y el turismo ecológico y
cultural; lo cual traerá consigo el incremento del empleo y como consecuencia el
mejoramiento de la calidad de vida de los pobladores. Finalmente, para alcanzar esta visión
se implementarán estrategias como: Desarrollar el turismo ecológico, científico, de aventura,
vivencial y cultural; desarrollar alianzas estratégicas y/o aventuras conjuntas público-privadas
para incrementar la ejecución de proyectos referidos a la producción, comercialización y
promoción del cacao y caucho natural a nivel nacional e internacional; realizar convenios con
empresas del sector privado para invertir en tecnología para desarrollar productos de mayor
valor agregado derivados del cacao y de caucho natural; y establecer alianzas con empresas
que comercializan productos bajo la certificación de comercio justo, con el fin de proveerles
caucho natural.
The objective of this strategic plan is to contribute to the social and economic development of the province of Condorcanqui, Amazonas region. To this end, an in-depth analysis was made of the internal and external factors that allowed the identification of strengths, weaknesses, opportunities and threats. Based on this, strategies are formulated that will allow the achievement of the objective. In a similar way, an analysis of the competitiveness of Peru and the province's competitors was applied; this will allow us to take advantage of competitive advantages to achieve sustainable development. As a result of this analysis, it was found that Condorcanqui has strengths such as: a strategic location, diversity of flora and fauna, and an ample ecological and cultural tourist potential; in addition to economic activities such as agriculture and forestry; however, they are pending development by the different local, regional and national authorities. For this reason, a vision has been formulated, with horizon to the year 2027, where it is proposed to achieve sustainable development based on the production and export of its flagship product, high quality cocoa and natural rubber; and ecological and cultural tourism; which bring with it the increase of employment and as a consequence the improvement of the quality of life of the inhabitants. Finally, in order to achieve this vision, strategies will be implemented such as: Developing ecological, scientific, adventure, experiential and cultural tourism; develop strategic alliances and / or joint public-private ventures to increase the execution of projects related to the production, commercialization and promotion of cocoa and natural rubber nationally and internationally; to enter into agreements with private sector companies to invest in technology to develop higher value-added products derived from cocoa and natural rubber; and establish alliances with companies that market products under the fair trade certification, in order to provide them natural rubber
The objective of this strategic plan is to contribute to the social and economic development of the province of Condorcanqui, Amazonas region. To this end, an in-depth analysis was made of the internal and external factors that allowed the identification of strengths, weaknesses, opportunities and threats. Based on this, strategies are formulated that will allow the achievement of the objective. In a similar way, an analysis of the competitiveness of Peru and the province's competitors was applied; this will allow us to take advantage of competitive advantages to achieve sustainable development. As a result of this analysis, it was found that Condorcanqui has strengths such as: a strategic location, diversity of flora and fauna, and an ample ecological and cultural tourist potential; in addition to economic activities such as agriculture and forestry; however, they are pending development by the different local, regional and national authorities. For this reason, a vision has been formulated, with horizon to the year 2027, where it is proposed to achieve sustainable development based on the production and export of its flagship product, high quality cocoa and natural rubber; and ecological and cultural tourism; which bring with it the increase of employment and as a consequence the improvement of the quality of life of the inhabitants. Finally, in order to achieve this vision, strategies will be implemented such as: Developing ecological, scientific, adventure, experiential and cultural tourism; develop strategic alliances and / or joint public-private ventures to increase the execution of projects related to the production, commercialization and promotion of cocoa and natural rubber nationally and internationally; to enter into agreements with private sector companies to invest in technology to develop higher value-added products derived from cocoa and natural rubber; and establish alliances with companies that market products under the fair trade certification, in order to provide them natural rubber
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Planificación regional--Perú--Amazonas, Desarrollo regional--Perú--Amazonas, Planificación estratégica
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