Business consulting – Tai Loy S.A.
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Date
2022-10-28
Journal Title
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Publisher
Pontificia Universidad Católica del Perú
Abstract
Tai Loy S.A. es una empresa peruana dedicada a la comercialización de materiales de
útiles de oficina y escolares. En los 57 años de historia Tai Loy ha sufrido diferentes
restructuraciones comerciales que le han permitido ser el líder en el mercado; sin embargo, en
los últimos dos años, a raíz de la pandemia del COVID-19, el nivel de ventas ha disminuido
considerablemente debido a la migración de clientes a canales digitales. En tal sentido, Tai
Loy, consiente de la necesidad de los cambios en el comportamiento de compra de sus
consumidores asigno recursos para el desarrollo de una plataforma de e-commerce la cual les
permitiría obtener resultados en un corto plazo, no obstante, Tai Loy necesita un plan integral
capaz de captar nuevos clientes mediante el uso de los canales digitales. La presente tesis
tiene como objetivo proporcionar a Tai Loy una solución factible para aumentar el nivel de
ventas por el medio de una plataforma web que compenetre los servicios que actualmente
brinda y que a su vez sirva de apoyo al sector educativo peruano mediante un aula virtual,
soportado por los convenios que actualmente tiene con las principales editoriales del país. La
tesis comienza con una breve reseña de la compañía, un análisis interno y externo que
influyen en la empresa. Posteriormente, por medio del diagrama de Ishikawa se señalan los
principales problemas y sus causas para poder llegar a una identificación del principal
problema y mediante un brainstorming generar una solución factible y escalable para Tai
Loy. Como resultado, se definió como la mejor alternativa a implementar un servicio
totalmente digital a través de una plataforma web. Se estimó que el proyecto tendría una
duración de 230 días hábiles y un costo inicial de S /. 882,000,00, el cual será financiado
mediante un préstamo bancario a una tasa del 10.25%. Finalmente, como resultados, las
proyecciones mostraron que la empresa puede lograr resultados positivos en el primer año
después del lanzamiento del servicio y adicionalmente un posicionamiento de la marca a
nivel nacional en el sector educativo.
Tai Loy S.A. is a Peruvian company dedicated to the commercialization of office and school supplies. In the 57 years of history has undergone different commercial restructurings that have allowed it to be the leader in the market; however, in the last two years, due to the pandemic of COVID-19, the sales have decreased considerably due to the migration of customers to digital channels. In that sense, Tai Loy, aware of the need for change in the purchasing behavior of their customers allocated resources for the development of an e commerce platform that will allow them to obtain results in a short period of time, nevertheless, Tai Loy needs an integral plan capable of attracting new customers through the use of digital channels. This thesis aims to provide a feasible solution to increase the level of sales through a web platform that integrates the services currently provided and that in turn serves as support to the Peruvian educational sector through a virtual classroom, supported by the agreements that it currently has with the main publishers of the country. The thesis starts with a brief overview of the company, an internal and external analysis that influence the company. subsequently, through the Ishikawa diagram the main problems and causes are indicated in order to identify the main problem and with a brainstorming a feasible and scalable solution for Tai Loy. As a result, it was defined as the best alternative implement a fully digital service through a web platform. It was4 estimated that the project would have a duration of 230 business days and an initial cost of S /. 882,000,00, which will be financed by a bank loan at a rate of 10.25%. Finally, as a result, the forecasts showed that the company can achieve positive results in the first year after the launch of the service and additionally a positioning of the brand in the country in the educational sector.
Tai Loy S.A. is a Peruvian company dedicated to the commercialization of office and school supplies. In the 57 years of history has undergone different commercial restructurings that have allowed it to be the leader in the market; however, in the last two years, due to the pandemic of COVID-19, the sales have decreased considerably due to the migration of customers to digital channels. In that sense, Tai Loy, aware of the need for change in the purchasing behavior of their customers allocated resources for the development of an e commerce platform that will allow them to obtain results in a short period of time, nevertheless, Tai Loy needs an integral plan capable of attracting new customers through the use of digital channels. This thesis aims to provide a feasible solution to increase the level of sales through a web platform that integrates the services currently provided and that in turn serves as support to the Peruvian educational sector through a virtual classroom, supported by the agreements that it currently has with the main publishers of the country. The thesis starts with a brief overview of the company, an internal and external analysis that influence the company. subsequently, through the Ishikawa diagram the main problems and causes are indicated in order to identify the main problem and with a brainstorming a feasible and scalable solution for Tai Loy. As a result, it was defined as the best alternative implement a fully digital service through a web platform. It was4 estimated that the project would have a duration of 230 business days and an initial cost of S /. 882,000,00, which will be financed by a bank loan at a rate of 10.25%. Finally, as a result, the forecasts showed that the company can achieve positive results in the first year after the launch of the service and additionally a positioning of the brand in the country in the educational sector.
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Keywords
Consultores de empresas--Planificación estratégica, Supermercados--Perú, Empresas--Perú, COVID-19 (Enfermedad)
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