Modelo prolab: Huerty, solución para producir tus alimentos saludables en casa
Date
2024-02-10
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Abstract
El presente modelo de negocio tiene como objetivo resolver tres problemas que presentan
los usuarios que buscan alimentarse saludablemente: Baja oferta de vegetales frescos y
saludables (OMS, 2018) inexistente garantía de inocuidad de los pocos vegetales ofertados
(Comercio, 2022) y reducida disponibilidad de tiempo de los usuarios para acceder a los puntos
de venta existentes. La solución propone adquirir un Kit que permite al usuario la
autoproducción de vegetales inocuos y saludables. El Kit se compone por unidades modulares de
producción que se adaptan al espacio del usuario, insumos (semillas, fertilizantes y productos
para plagas y enfermedades de la producción) y soporte remoto para la producción. De esta
manera, el usuario contará con todas las herramientas para producir y cosechar sus vegetales, de
manera opcional, podrá también agendar reuniones de asesoramiento con el equipo técnico de
producción, en caso lo requiera. El principal valor agregado es la posibilidad del usuario de
disponer de auto abastecimiento constante de vegetales inocuos.
La propuesta generará un impacto positivo en los usuarios, ya que brindará confianza y
seguridad de la inocuidad de los vegetales que consuma, mejorará el balance nutricional de su
dieta diaria y contará con la producción at home o huerto-terapia para mitigar el estrés diario.
Finalmente, este modelo de negocio cuenta con viabilidad financiera ya que se obtiene un VAN
de S/ 2,482,717.7 y una TIR de 75.73% en un periodo de operación de años.
The purpose of this business model is to solve three problems presented by users who seek to eat healthy: Low supply of fresh and healthy vegetables (OMS, 2018), lack of safety guarantee and low offer of vegetables (Comercio, 2022) and reduced availability of time for users to access existing sales points. The solution proposes to acquire a Kit that allows the user to self-produce safe and healthy vegetables. The Kit is made up of modular production units that is adapted to the user's space, supplies (seeds, fertilizers and products for production pests and diseases) and remote support for production. In this way, the user will have all the tools to produce and harvest their own vegetables, optionally, they will also be able to schedule advisory meetings with the technical production team, if required. The main added value is the possibility for the user to have constant self-supply of safe vegetables. The proposal will generate a positive impact on users, since it will provide confidence and security of the safety of the vegetables they consume, it will improve the nutritional balance of their daily diet and it will have at-home or garden-therapy production to mitigate the daily stress. Finally, this business model has financial viability since it obtains a NPV of S/ 2,482,717.7 and an IRR of 75.73% in an operating period of 5 years.
The purpose of this business model is to solve three problems presented by users who seek to eat healthy: Low supply of fresh and healthy vegetables (OMS, 2018), lack of safety guarantee and low offer of vegetables (Comercio, 2022) and reduced availability of time for users to access existing sales points. The solution proposes to acquire a Kit that allows the user to self-produce safe and healthy vegetables. The Kit is made up of modular production units that is adapted to the user's space, supplies (seeds, fertilizers and products for production pests and diseases) and remote support for production. In this way, the user will have all the tools to produce and harvest their own vegetables, optionally, they will also be able to schedule advisory meetings with the technical production team, if required. The main added value is the possibility for the user to have constant self-supply of safe vegetables. The proposal will generate a positive impact on users, since it will provide confidence and security of the safety of the vegetables they consume, it will improve the nutritional balance of their daily diet and it will have at-home or garden-therapy production to mitigate the daily stress. Finally, this business model has financial viability since it obtains a NPV of S/ 2,482,717.7 and an IRR of 75.73% in an operating period of 5 years.
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Keywords
Agricultura urbana--Perú--Lima, Cultivos hidropónicos
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