Business consulting – Innova Integral S.A.C.
Date
2023-04-10
Journal Title
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Publisher
Pontificia Universidad Católica del Perú
Abstract
Innova Integral S.A.C. (en adelante, “la empresa”) es una mediana compañía que
desde el año 2018 se dedica al servicio de limpieza y saneamiento ambiental para entidades
públicas y privadas. El análisis comercial actual revela que el 70% de ingresos dependen de
su relación con el Estado, haciendo endeble la sostenibilidad del negocio y más aún debido a
la presencia de la COVID-19, generando la necesidad de diversificar la cartera comercial.
Así, en esta investigación se propone, a través de las metodologías del Design
Thinking y el Customer Journey Map, un modelo de negocio basado en la economía
colaborativa, que le permite a la compañía, ampliar su mercado y conectar consumidores y
prestadores de servicio a través del intercambio directo mediante una plataforma digital (peer
to peer), desarrollando para ello una aplicación llamada “SmartHome”, que se presenta como
una red social de servicios de limpieza y mantenimiento del hogar. La empresa por esta
intermediación cobra un fee de 10% de servicio.
“SmartHome” permite al cliente encontrar la mejor oferta, cercana a su hogar (por
geolocalización), validada por otros usuarios, así como encontrar la información de
antecedentes, documentos y protocolos del que brinda el servicio. Para la persona que brinda
el servicio le ofrece la posibilidad de encontrar más clientes, asegurar la calidad de su trabajo
y formalizarse. Además, ofrece un seguro para los dos, ante robos, hurtos o accidentes.
El análisis revela resultados esperados positivos y la creación de valor y generación
futura de ganancias para la empresa.
Innova Integral S.A.C. (hereinafter, "the company") is a medium-sized company that since 2018 has been dedicated to the environmental cleaning and sanitation service for public and private entities. The current commercial analysis reveals that 70% of income depends on its relationship with the State, making the sustainability of the business weak and even more so due to the presence of COVID-19, generating the need to diversify the commercial portfolio. Thus, this research proposes, through the methodologies of Design Thinking and the Customer Journey Map, a business model based on the collaborative economy, which allows the company to expand its market and connect consumers and service providers to connect direct exchange through a digital platform (peer to peer), developing an application called "SmartHome", which is presented as a social network of home cleaning and maintenance services. The company, for this intermediation, charges a 10% service fee. "SmartHome" allows the customer to find the best offer close to their home (by geolocation), validated by other users, as well as to find background information, documents and protocols of the service provider. For the person who provides the service, it offers the possibility of finding more clients, ensuring the quality of their work and formalizing themselves. In addition, it offers insurance for both, against robberies, thefts or accidents. The analysis reveals positive expected results and the creation of value and future generation of profits for the company.
Innova Integral S.A.C. (hereinafter, "the company") is a medium-sized company that since 2018 has been dedicated to the environmental cleaning and sanitation service for public and private entities. The current commercial analysis reveals that 70% of income depends on its relationship with the State, making the sustainability of the business weak and even more so due to the presence of COVID-19, generating the need to diversify the commercial portfolio. Thus, this research proposes, through the methodologies of Design Thinking and the Customer Journey Map, a business model based on the collaborative economy, which allows the company to expand its market and connect consumers and service providers to connect direct exchange through a digital platform (peer to peer), developing an application called "SmartHome", which is presented as a social network of home cleaning and maintenance services. The company, for this intermediation, charges a 10% service fee. "SmartHome" allows the customer to find the best offer close to their home (by geolocation), validated by other users, as well as to find background information, documents and protocols of the service provider. For the person who provides the service, it offers the possibility of finding more clients, ensuring the quality of their work and formalizing themselves. In addition, it offers insurance for both, against robberies, thefts or accidents. The analysis reveals positive expected results and the creation of value and future generation of profits for the company.
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Keywords
Consultores de empresas--Planificación estratégica, Saneamiento--Industria y comercio, COVID-19 (Enfermedad), Sostenibilidad empresarial
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