Modelo prolab: Wawi, un aplicativo que acompaña a los padres de familia en el control, cuidado y seguimiento de sus hijos
Date
2023-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
El desarrollo infantil es progresivo, continuo, irreversible. Esta etapa es muy
importante y de alto riesgo, ya que durante los primeros 5 años de vida es cuando más se
desarrollan. Es aquí donde radica el principal problema que tienen los padres de familia al no
tener un adecuado control y seguimiento hacia sus menores hijos.
Para esto, se desarrolla un aplicativo móvil, llamado WAWI, que permitirá a los
padres de familia encontrar información sobre salud integrado y enfocado en el seguimiento
percentil, control de vacunas, recomendaciones de alimentación, sueño, estimulación
temprana, lactancia materna, y mediante la Inteligencia Artificial brindará una base de datos
histórica que ayudará a predecir enfermedades nuevas o recurrentes, es decir un super
aplicativo que acompañará al padre de familia a llevar un mejor control y seguimiento de su
menor hijo.
En la deseabilidad de WAWI, según las encuestas realizadas a los padres de familia se
obtuvo que el 74.1% están dispuestos a utilizar el aplicativo. Mientras que la factibilidad fue
validada a través del plan de marketing con una eficiencia de 83.5% al evaluar la relación del
valor tiempo de vida del cliente y su costo de adquisición. Adicionalmente, para la viabilidad
financiera se tomó en cuenta inversión inicial de S/250,000.00 con un VAN financiero
promedio de S/2’384,872 para los cinco primeros años y una tasa de retorno (TIR) de 82%.
Finalmente, en la viabilidad social y ambiental, se estimaron los beneficios y costos
en el ahorro de tiempo en la movilización que le toma al padre en llevar a su hijo a un centro
de salud y ahorro de combustible en el transporte que impacta positivamente en la reducción
de la huella de carbono de esta actividad logrando un VANS de S/3,085,415.69. Asimismo,
WAWI, está alineada a los ODS 2 y 3, generando un mayor impacto en la salud de los niños
menores de 5 años.
Child development is progressive, continuous, irreversible. This stage is very important and high risk, since during the first 5 years of life is when they develop the most. This is where the main problem that parents have when they do not have adequate control and follow-up towards their minor children lies. For this, a mobile application called WAWI is developed, which will allow parents to find integrated health information focused on percentile follow-up, vaccination control, feeding recommendations, sleep, early stimulation, breastfeeding, and through the Artificial Intelligence will provide a historical database that will help predict new or recurring diseases, that is, a super application that will accompany the father of the family to better control and monitor his youngest child. In the desirability of WAWI, according to the surveys carried out with the parents, it was obtained that 74.1% are willing to use the application. While the feasibility was validated through the marketing plan with an efficiency of 83.5% when evaluating the relationship between the customer's lifetime value and its acquisition cost. Additionally, for financial viability, an initial investment of S/250,000.00 was taken into account with an average financial NPV of S/2,384,872 for the first five years and a rate of return (IRR) of 82%. Finally, in the social and environmental viability, the benefits and costs were estimated in saving time in the mobilization that it takes the father to take his son to a health center and fuel savings in transportation that positively impacts the reduction of the carbon footprint of this activity, achieving a VANS of S/1,164,726. Likewise, WAWI is aligned with SDGs 2 and 3, generating a greater impact on the health of children under 5 years of age.
Child development is progressive, continuous, irreversible. This stage is very important and high risk, since during the first 5 years of life is when they develop the most. This is where the main problem that parents have when they do not have adequate control and follow-up towards their minor children lies. For this, a mobile application called WAWI is developed, which will allow parents to find integrated health information focused on percentile follow-up, vaccination control, feeding recommendations, sleep, early stimulation, breastfeeding, and through the Artificial Intelligence will provide a historical database that will help predict new or recurring diseases, that is, a super application that will accompany the father of the family to better control and monitor his youngest child. In the desirability of WAWI, according to the surveys carried out with the parents, it was obtained that 74.1% are willing to use the application. While the feasibility was validated through the marketing plan with an efficiency of 83.5% when evaluating the relationship between the customer's lifetime value and its acquisition cost. Additionally, for financial viability, an initial investment of S/250,000.00 was taken into account with an average financial NPV of S/2,384,872 for the first five years and a rate of return (IRR) of 82%. Finally, in the social and environmental viability, the benefits and costs were estimated in saving time in the mobilization that it takes the father to take his son to a health center and fuel savings in transportation that positively impacts the reduction of the carbon footprint of this activity, achieving a VANS of S/1,164,726. Likewise, WAWI is aligned with SDGs 2 and 3, generating a greater impact on the health of children under 5 years of age.
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Keywords
Aplicaciones para móviles, Padres e hijos, Cuidado de niños--Perú, Desarrollo infantil
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