Business consulting – Empresa de Siderurgia
Date
2024-05-20
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
La empresa de siderurgia se dedica a la fabricación y comercialización de productos de
acero, con el mercado objetivo en los sectores de construcción civil, industrial y minería. Se
realizó un análisis de la actualidad y proyección del sector del acero. Además, se llevaron a
cabo entrevistas con cuatro líderes principales para identificar las amenazas y oportunidades,
así como las fortalezas y debilidades, utilizando los análisis PESTEL y AMOFHIT.
Seguidamente, se elaboró la matriz FODA para identificar los problemas de la empresa de
siderurgia.En base al análisis realizado, se determinó que el problema principal es la
necesidad de contar con un centro de distribución integral en la ciudad de Lima, gestionado
por un operador logístico. Para identificar la causa que origina este problema principal, se
utilizó el diagrama de Ishikawa.
El presupuesto para la implementación del proyecto es de $1,760,000, así también se
identificaron los riesgos asociados para mitigar o evitarlos. La solución propuesta no solo
promete mejoras cualitativas para los clientes y las partes interesadas, sino que también
demuestra una robusta viabilidad cuantitativa, con un valor neto presente (VAN) positivo de
$1,407,592, una tasa interna de retorno (TIR) del 80.11% y un rápido período de
recuperación de 1.16 años. Además, se proyecta que la implementación de este proyecto
aumentará significativamente el valor para los accionistas, con un aumento estimado de
$201.526 millones en el VAN y un aumento correspondiente en el valor de las acciones a
$0.282, en comparación con $195.708 millones en el VAN y $0.274 de valor de las acciones
respectivamente en ausencia del proyecto.
The Steel manufacturing company specializes in producing and distributing steel products, primarily targeting the civil construction, industrial, and mining sectors. A comprehensive analysis of the current state and future outlook of the steel industry was conducted, accompanied by interviews with four key leaders to assess the company's strengths, weaknesses, opportunities, and threats using PESTEL and AMOFHIT frameworks. Subsequently, a SWOT matrix was constructed to pinpoint the specific challenges faced by the steel company. Through this analysis, it was determined that the primary issue lies in the necessity for establishing an integrated distribution center in Lima, managed by a logistics operator. To identify the cause that originates this main problem, the Ishikawa diagram was used. The budget for the project implementation is $1,760,000, and the associated risks were also identified to mitigate or avoid them. The proposed solution not only promises qualitative enhancements for clients and stakeholders but also demonstrates robust quantitative viability, boasting a positive net present value (NPV) of $1,407,592, an impressive internal rate of return (IRR) of 80.11%, and a swift payback period of 1.16 years. Moreover, the implementation of this project is projected to significantly augment shareholder value, with an estimated increase of $201.526 million in NPV and a corresponding rise in share value to $0.282, compared to $195.708 million NPV and $0.274 share value respectively in the absence of the project.
The Steel manufacturing company specializes in producing and distributing steel products, primarily targeting the civil construction, industrial, and mining sectors. A comprehensive analysis of the current state and future outlook of the steel industry was conducted, accompanied by interviews with four key leaders to assess the company's strengths, weaknesses, opportunities, and threats using PESTEL and AMOFHIT frameworks. Subsequently, a SWOT matrix was constructed to pinpoint the specific challenges faced by the steel company. Through this analysis, it was determined that the primary issue lies in the necessity for establishing an integrated distribution center in Lima, managed by a logistics operator. To identify the cause that originates this main problem, the Ishikawa diagram was used. The budget for the project implementation is $1,760,000, and the associated risks were also identified to mitigate or avoid them. The proposed solution not only promises qualitative enhancements for clients and stakeholders but also demonstrates robust quantitative viability, boasting a positive net present value (NPV) of $1,407,592, an impressive internal rate of return (IRR) of 80.11%, and a swift payback period of 1.16 years. Moreover, the implementation of this project is projected to significantly augment shareholder value, with an estimated increase of $201.526 million in NPV and a corresponding rise in share value to $0.282, compared to $195.708 million NPV and $0.274 share value respectively in the absence of the project.
Description
Keywords
Consultores de empresas--Planificación estratégica, Industria siderúrgica--Perú