Aprendizaje no formal sobre cata y maridaje de vinos producidos en bodegas peruanas a través de la red social Instagram
Date
2024-10-31
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Publisher
Pontificia Universidad Católica del Perú
Abstract
La propuesta de innovación busca promover aprendizaje no formal sobre
cata y maridaje de vinos producidos en bodegas peruanas a través de la red
social Instagram, esta se fundamenta en el crecimiento del sector vitivinícola
peruano y la necesidad de promover la cultura y aprecio del vino peruano en
nuestra sociedad. A pesar del notable crecimiento experimentado por la industria
vinícola local en los últimos años, la falta de información accesible y educativa
sobre los vinos peruanos ha creado una brecha en la comprensión y aprecio por
la calidad de estos productos.
El proyecto identifica la falta de conocimiento de los consumidores como
un problema principal, destacando la preferencia y mayor exposición del pisco
peruano en comparación con los vinos locales. Se señala la percepción errónea
de que los vinos importados tienen mayor calidad, a pesar de que el consumo
de vinos nacionales es significativamente mayor que el de los importados
(PROMPERU, 2021).
El presente proyecto de innovación destaca la importancia de aprovechar
la gastronomía peruana como una oportunidad para promover un conocimiento
veraz sobre el vino peruano. Se plantea utilizar Instagram como herramienta para
difundir conocimientos sobre vinos, cata y maridaje; centrándose en un público
objetivo de personas adultas de 30 a 55 años.
En cuanto al proceso metodológico, se llevó a cabo un proyecto piloto para
validar la eficacia de nuestra propuesta de innovación educativa, así como
comprender la influencia de las sesiones de aprendizaje virtual. Estos resultados
también contribuyeron a constatar la adquisición de nuevos conocimientos sobre
vinos peruanos.
The innovation proposal aims to promote informal learning about wine tasting and pairing of wines produced in Peruvian wineries through the social network Instagram. It is based on the growth of the Peruvian wine sector and the need to promote the culture and appreciation of Peruvian wine in our society. Despite the significant growth experienced by the local wine industry in recent years, the lack of accessible and educational information about Peruvian wines has created a gap in understanding and appreciation for the quality of these products. The project identifies consumer knowledge gaps as a primary issue, highlighting the preference for and greater exposure of Peruvian pisco compared to local wines. It points out the misconception that imported wines have higher quality, even though consumption of domestic wines is significantly higher than that of imported ones (PROMPERU, 2021). This innovation project emphasizes the importance of leveraging Peruvian gastronomy as an opportunity to promote accurate knowledge about Peruvian wine. It proposes using Instagram as a tool to disseminate knowledge about wines, tasting, and pairing, focusing on a target audience of adults aged 30 to 55. Regarding the methodological process, a pilot project was carried out to validate the effectiveness of our educational innovation proposal, as well as understand the influence of virtual learning sessions. These results also contributed to verifying the acquisition of new knowledge about Peruvian wines.
The innovation proposal aims to promote informal learning about wine tasting and pairing of wines produced in Peruvian wineries through the social network Instagram. It is based on the growth of the Peruvian wine sector and the need to promote the culture and appreciation of Peruvian wine in our society. Despite the significant growth experienced by the local wine industry in recent years, the lack of accessible and educational information about Peruvian wines has created a gap in understanding and appreciation for the quality of these products. The project identifies consumer knowledge gaps as a primary issue, highlighting the preference for and greater exposure of Peruvian pisco compared to local wines. It points out the misconception that imported wines have higher quality, even though consumption of domestic wines is significantly higher than that of imported ones (PROMPERU, 2021). This innovation project emphasizes the importance of leveraging Peruvian gastronomy as an opportunity to promote accurate knowledge about Peruvian wine. It proposes using Instagram as a tool to disseminate knowledge about wines, tasting, and pairing, focusing on a target audience of adults aged 30 to 55. Regarding the methodological process, a pilot project was carried out to validate the effectiveness of our educational innovation proposal, as well as understand the influence of virtual learning sessions. These results also contributed to verifying the acquisition of new knowledge about Peruvian wines.
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Keywords
Aprendizaje (Educación), Redes sociales--Aspectos educativos, Educación e Internet
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