Valor intangible en las empresas distribuidoras de combustible del Perú
Date
2017-06-16
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Abstract
El principio de valor intangible en el mundo ha adquirido relevancia como estrategia
corporativa y social, mientras que, en el Perú, ha sido difundido solo a nivel académico y su
implementación en los diversos sectores ha sido muy pobre. La presente investigación se
enfocó en estudiar el valor intangible en el sector de combustibles en el Perú por ser la
principal fuente de energía de diversas actividades económicas como son el servicio de
transporte, la generación de energía, procesos insdustriales, entre otros; además, participa
como insumo en procesos productivos. Sin embargo, a pesar de su importancia para el país,
no existen estudios que permitan conocer el impacto de su incidencia en la sociedad. Por
ello, el objetivo del presente estudio fue obtener el grado de implementación de valor
intangible en las cuatro empresas distribuidoras mayoristas de combustible que tengan el
mayor porcentaje de participación en el mercado peruano. Para este fin, se realizaron
encuestas que permitieron obtener dicha información de acuerdo con el porcentaje de
cumplimiento de sus componentes intangibles: (a) calidad, (b) alianzas, (c) administración de
recursos humanos, (d) capacidad de gestión y (e) aspectos ambientales y sociales. Los
resultados obtenidos se basaron en la interacción conjunta de estos componentes en las
empresas del sector y permitieron obtener un grado cuantificable de implementación de los
componentes de valor intangible. Como resultado, y en base a la revisión de la literatura
sobre los beneficios del valor intangible, se obtuvo una métrica, siendo este grado el que las
organizaciones incorporan éstas prácticas intangibles que les permitan crear el valor indicado
The principle of intangible value in the world has acquired relevance as a corporate and social strategy, while in Peru it has been disseminated only at the academic level and its implementation in the various sectors has been very poor. The present research focused on studying the intangible value in the fuel sector in Peru as the main source of energy for various economic activities such as transportation service, power generation, industrial processes, among others; in addition, participates as an input in productive processes. However, in spite of its importance for the country, there are no studies that allow to know the impact of its impact on society. Therefore, the objective of the present study was to obtain the degree of implementation of intangible value in the four wholesale fuel distribution companies that have the highest percentage of participation in the peruvian market. To this end, surveys were carried out to obtain such information according to the percentage of compliance with its intangible components: (a) quality, (b) alliances, (c) human resources management, (d) management capacity and e) environmental and social issues. The results obtained were based on the joint interaction of these components in the companies of the sector and allowed to obtain a quantifiable degree of implementation of the components of intangible value. As a result, and based on a review of the literature on the benefits of intangible value, a metric was obtained, this degree being that the organizations incorporate these intangible practices that allow them to create the indicated value
The principle of intangible value in the world has acquired relevance as a corporate and social strategy, while in Peru it has been disseminated only at the academic level and its implementation in the various sectors has been very poor. The present research focused on studying the intangible value in the fuel sector in Peru as the main source of energy for various economic activities such as transportation service, power generation, industrial processes, among others; in addition, participates as an input in productive processes. However, in spite of its importance for the country, there are no studies that allow to know the impact of its impact on society. Therefore, the objective of the present study was to obtain the degree of implementation of intangible value in the four wholesale fuel distribution companies that have the highest percentage of participation in the peruvian market. To this end, surveys were carried out to obtain such information according to the percentage of compliance with its intangible components: (a) quality, (b) alliances, (c) human resources management, (d) management capacity and e) environmental and social issues. The results obtained were based on the joint interaction of these components in the companies of the sector and allowed to obtain a quantifiable degree of implementation of the components of intangible value. As a result, and based on a review of the literature on the benefits of intangible value, a metric was obtained, this degree being that the organizations incorporate these intangible practices that allow them to create the indicated value
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Keywords
Responsabilidad social de las empresas, Investigación cuantitativa
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