Planeamiento estratégico para la empresa de producción de envases metálicos – Envases Ventanilla S.A. 2014 al 2024
Date
2018-02-07
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Publisher
Pontificia Universidad Católica del Perú
Abstract
La empresa EVENSA lleva 13 años dedicada a la elaboración de cilindros metálicos
de 55gl, tapas twist off y envases de hojalata los cuales son utilizados por la agroindustria. En
función a ello, se trabajara en: (a) desarrollar campañas promocionales que permitan ampliar
la participación en el mercado e ingresar a nuevos segmentos, (b) generar acuerdos
comerciales con los clientes más significativos para la empresa a fin de retenerlos y
fidelizarlos, (c) ampliar el número de alianzas estratégicas con las empresas proveedoras de
los principales insumos para la producción, (d) incrementar la inversión en máquinas con
nueva tecnología que permitan acortar y acelerar los procesos, (e ) actualizar en forma
permanente al personal en el uso de nuevas tecnologías aplicadas en sus respectivas líneas de
producción y áreas administrativas, (f) desarrollar nuevos productos para diversificar la
cartera de clientes.
De este modo se aspira al logro de los objetivos trazado, a través del desarrollo,
mantenimiento y fortalecimiento de las ventajas competitivas, trabajando especialmente en
estrategias enfocadas a lograr la visión. Se espera que el 2024, la empresa EVENSA obtenga
una posición más sólida en el mercado nacional, y una participación importante en los
mercados mundiales, que aseguraran la existencia y rentabilidad del sector industrial
EVENSA is a company that has elaborated 55gal metal cylinders, twist lids, and tinplate containers for thirteen years. These products are used by agroindustry. On such a basis, (a) we will work to develop promotional campaigns to expand market share and enter new segments, (b) generate trade agreements with the most important customers for the company to retain an loyalty, (c) increase the number of strategic alliances with major suppliers of production inputs, (d) increase investment in new technology machines to shorten and speed up processes, (e) constantly update staff on the use of new technologies in their production lines and administrative areas, (f) develop new products to diversify the customer base. Thus aspirational path to achieving the objectives through the development, maintenance and strengthening of competitive advantage, especially in focused working strategies to achieve the vision. It is hoped that for 2024 EVENSA could obtain a stronger position at national market and a more important participation in the global markets. This will ensure the existence and profitability of the industrial sector.
EVENSA is a company that has elaborated 55gal metal cylinders, twist lids, and tinplate containers for thirteen years. These products are used by agroindustry. On such a basis, (a) we will work to develop promotional campaigns to expand market share and enter new segments, (b) generate trade agreements with the most important customers for the company to retain an loyalty, (c) increase the number of strategic alliances with major suppliers of production inputs, (d) increase investment in new technology machines to shorten and speed up processes, (e) constantly update staff on the use of new technologies in their production lines and administrative areas, (f) develop new products to diversify the customer base. Thus aspirational path to achieving the objectives through the development, maintenance and strengthening of competitive advantage, especially in focused working strategies to achieve the vision. It is hoped that for 2024 EVENSA could obtain a stronger position at national market and a more important participation in the global markets. This will ensure the existence and profitability of the industrial sector.
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Keywords
Planificación estratégica, Industria del envase -- Perú
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