Administración de Negocios (Mag.)

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    Consulting report – Frutos del Ande Cooperative of Multiple Services
    (Pontificia Universidad Católica del Perú, 2019-10-06) Leon Turco, Josue Israel; Arana Barbier, Pablo José
    Frutos del Ande was founded in 2013 in Huamanga, Ayacucho by the association of 59 farmers to benefit from the cooperation activity. Nowadays with 130 members, it is specialized in organic agricultural products as Andean grains, avocado, and tara among others. Frutos del Ande plays in a growing industry worldwide. However, the local market is still very small. Meanwhile, after two consecutive positive years of operations and the achievement of a first international customer, the company is internally struggling with the definition of a clear path to achieve its ambitious goals. The key problem identified within the company is that Frutos del Ande lacks a strategic plan and the required organizational structure to support it. The root of this problem is in the lack of clear direction for all stakeholders. The absence of formality and improvisation has been functioning as a method of progress for the organization in the past, it is unsustainable for long-term success, especially within the international market. For the formulation of a strategic plan, the consulting team evaluated different methodologies through a criterion which included feasibility, resources, ease to follow up, and others. Then, once the methodology was selected, to develop the strategic plan and identified the right organizational structure, the consulting team conducted a qualitative and quantitative analysis of the organization and its environment. Additionally, to deliver a complete organizational scheme, the available organizational structures, authority of decision making, departmentalization structures, and communications methods are assessed. The proposed solution consists mainly of a new strategic plan for the next five years and a matrix organizational structure for Frutos del Ande. With this solution, the company will be prepared to face this new stage of internationalization. The implementation plan is designed accordingly the company’s time availability and resources to achieve a successful performance.