Valorización estratégica de Clínica La Luz: Enfoque de opciones reales
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Date
2021-10-27
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Pontificia Universidad Católica del Perú
Abstract
La gerencia de Clínica La Luz se encuentra en un momento de incertidumbre con
respecto a su valor intrínseco y la toma de decisiones que repercutirá en su crecimiento. Por esta
razón, los directivos necesitan mayor y mejor información para decidir sobre una posible
expansión (aperturar una nueva sede en el distrito de San Juan de Lurigancho) o esperar un
determinado tiempo para invertir.
Es por eso que el presente trabajo de investigación expone los resultados de un estudio
cualitativo realizado para determinar el valor fundamental de Clínica La Luz al 31 de diciembre
del año 2020, usando como herramienta de valorización el método de Discounted Cash Flow
(DCF) y de Opciones Reales.
De acuerdo con el análisis realizado, se concluye elaborar el plan estratégico de ampliar
la cuota de mercado mediante la construcción de nuevas sedes para atender la mayor cantidad
de ciudadanos, explorar nuevas zonas geográficas del Perú con fuertes expectativas que genere
un significativo crecimiento del ingreso per-cápita, disminuir las obligaciones de corto y largo
plazo con el fin de lograr una estructura de financiamiento óptimo balanceándolo con recursos
propios y, finalmente, realizar mecanismos que le permita mantener ahorros financieros a nivel
tributario y contable, como el uso de leasing financieros a nivel de equipos médicos de alta
tecnología.
The management of Clínica La Luz is at a time of uncertainty regarding its intrinsic value and the decision-making that will affect its growth. For this reason, managers need more and better information to decide on a possible expansion (open a new headquarters in the district of San Juan de Lurigancho) or wait a certain time to invest. That is why this research work presents the results of a qualitative study carried out to determine the fundamental value of Clínica La Luz as of December 31, 2020, using the Discounted Cash Flow (DCF) method and of Real Options. According to the analysis carried out, it is concluded to develop the strategic plan to expand market share by building new headquarters to serve the largest number of citizens, explore new geographical areas of Peru with strong expectations that will generate significant growth in income per -capita, reduce short and long-term obligations in order to achieve an optimal financing structure balancing it with own resources and, finally, implement mechanisms that allow you to maintain financial savings at tax and accounting level, such as the use of financial leasing to level of high-tech medical equipment.
The management of Clínica La Luz is at a time of uncertainty regarding its intrinsic value and the decision-making that will affect its growth. For this reason, managers need more and better information to decide on a possible expansion (open a new headquarters in the district of San Juan de Lurigancho) or wait a certain time to invest. That is why this research work presents the results of a qualitative study carried out to determine the fundamental value of Clínica La Luz as of December 31, 2020, using the Discounted Cash Flow (DCF) method and of Real Options. According to the analysis carried out, it is concluded to develop the strategic plan to expand market share by building new headquarters to serve the largest number of citizens, explore new geographical areas of Peru with strong expectations that will generate significant growth in income per -capita, reduce short and long-term obligations in order to achieve an optimal financing structure balancing it with own resources and, finally, implement mechanisms that allow you to maintain financial savings at tax and accounting level, such as the use of financial leasing to level of high-tech medical equipment.
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Keywords
Planificación estratégica, Administración financiera, Servicios de salud--Perú
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