Planeamiento estratégico de la logística de exportación de concentrados de minerales
Date
2015-02
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Pontificia Universidad Católica del Perú
Abstract
El Perú desde siempre ha sido un país minero, cuya producción se exporta mayoritariamente en calidad de concentrados usando la infraestructura de los operadores logísticos mineros. En el presente documento se identificaron a las principales empresas dedicadas al servicio de exportación de concentrados de minerales, se estudió su situación actual y perspectivas futuras; posteriormente se definió la Visión, Misión, y Valores al horizonte 2025 y luego con la información recabada se elaboró el Planeamiento Estratégico de la Industria de la Logística de Exportación de Concentrados de Minerales en el Perú, el cual se gestó sobre la base del Modelo Secuencial de Administración Estratégica de D’Alessio (2013), y es el resultado de un exhaustivo análisis de los factores externos e internos que influyen sobre la industria, que permitió identificar sus principales oportunidades, amenazas, fortalezas, y debilidades para usarlas como insumos principales para la elaboración de las matrices del modelo que han servido para establecer las estrategias principales con las que se lograrán los objetivos a largo plazo y sus correspondientes objetivos a corto plazo, alcanzando de este modo la Visión y cumpliendo con la Misión previamente definidas. La industria de la Logística de Exportación de Concentrados de Minerales es atractiva y competitiva, con fuertes barreras de entrada (i.e., alta inversión y alto conocimiento del negocio), donde los clientes tienen un bajo poder de negociación, los sustitutos (i.e., refinerías locales) representan una amenaza menor y con rivalidad baja entre competidores dada la distribución geográfica y las aventuras conjuntas emprendidas. En este contexto, el Sector ha crecido sostenidamente, incluso por encima del crecimiento económico del PBI del país
Peru always has been a mining country and these minerals are exported, mainly, as concentrates using the infrastructure of mining logistics operators. In this report the major companies engaged in the exportation of these products have been identified; their current situation and future prospects were studied, and the vision, mission and values are being defined for the decisions facing the 2025. The information acquired was used to develop the Strategic Planning of the Industry of Logistics of Mineral Concentrates Exportation in Peru based on D'Alessio’s Strategic Management sequential model (2013). The thorough analysis of the external and internal factors affecting the industry, allowed to identify the main opportunities, threats, strengths and weaknesses which were used as main inputs for the development of the matrices of the model that have served to establish the main strategies to achieve the long term and short term objectives, thus achieving the vision and complying with the predefined mission. The Industry of Logistics of Mineral Concentrates Exportation is an attractive and competitive industry with high entry barriers (large investment and know-how of the business) for new competitors, where customers have low bargaining power, the substitutes (local refineries) represent a small threaten with low competition between competitors given the geographical distribution and joint adventures undertaken. In this context, the sector has experienced a sustained growth, even above the economic growth of the country's GDP.
Peru always has been a mining country and these minerals are exported, mainly, as concentrates using the infrastructure of mining logistics operators. In this report the major companies engaged in the exportation of these products have been identified; their current situation and future prospects were studied, and the vision, mission and values are being defined for the decisions facing the 2025. The information acquired was used to develop the Strategic Planning of the Industry of Logistics of Mineral Concentrates Exportation in Peru based on D'Alessio’s Strategic Management sequential model (2013). The thorough analysis of the external and internal factors affecting the industry, allowed to identify the main opportunities, threats, strengths and weaknesses which were used as main inputs for the development of the matrices of the model that have served to establish the main strategies to achieve the long term and short term objectives, thus achieving the vision and complying with the predefined mission. The Industry of Logistics of Mineral Concentrates Exportation is an attractive and competitive industry with high entry barriers (large investment and know-how of the business) for new competitors, where customers have low bargaining power, the substitutes (local refineries) represent a small threaten with low competition between competitors given the geographical distribution and joint adventures undertaken. In this context, the sector has experienced a sustained growth, even above the economic growth of the country's GDP.
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Exportaciones, Planificación estratégica
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