Modelo prolab: Cuidatech, marketplace para servicios de cuidados a pacientes en el hogar
Date
2024-03-27
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Publisher
Pontificia Universidad Católica del Perú
Abstract
En el 2023, en la era post pandemia, se valora la salud física y emocional más que nunca
en la historia. Encontrarnos con una situación en la cual un familiar querido requiere de manera
imprevista de cuidado o acompañamiento por algún accidente o enfermedad, es una experiencia la
cual hemos afrontado de una manera directo o indirecta. Por este motivo, nace CuidaTech, una
propuesta que brinda una plataforma bidireccional donde las familias que requieren un licenciado
o técnico en enfermería, ambos grupos en adelante llamados “cuidadores”, para su ser querido lo
encuentren con rapidez y seguridad, al mismo tiempo que se brinda oportunidades laborales para
técnicos y profesionales del sector salud dedicados a brindar este servicio.
Para la elaboración de la presente tesis se usaron diferentes metodologías de búsqueda de
mercado, entrevistas, mapas de empatía y diseños innovadores para poder llegar a una propuesta
viable. Estas herramientas permitieron el desarrollo del producto mínimo viable que ha sido puesto
a prueba por el mercado. Se identificó un mercado no atendido que está dispuesto a pagar más por
un servicio rápido, confiable y seguro tanto desde el lado del familiar que requiere un cuidador,
como del lado del profesional que requiere ingresos extras. Desde el enfoque social, el proyecto
cubre los Objetivos de Desarrollo Sostenible (ODS) 1, 3, 8 y 10, impactando de manera positiva
en la sociedad en mejorar la pobreza, salud, igualdad y trabajo. Brindándonos un impacto positivo
a nivel financiero y social para sus stakeholders.
Se concluye que la implementación del proyecto del emprendimiento CuidaTech permitiría
la obtención de una VAN financiero del proyecto de S/ 3,946,467 y una TIR de 186% y una VAN
social positivo en un escenario esperado. Esto fue sustentado en la validación de las hipótesis y
determinación de la demanda real luego de los experimentos, entrevistas y encuestas realizadas.
In 2023, in the post-pandemic era, physical and emotional health is valued more than ever in history. Encountering a situation in which a loved family member unexpectedly requires care or accompaniment due to an accident or illness is an experience that we have faced in a direct or indirect way. For this reason, CuidaTech was born, a proposal that provides a two-way platform where families who require a graduate or nursing technician, both groups hereinafter called “caregivers”, find them quickly and safely for their loved one, while at the same time Job opportunities are provided for technicians and professionals in the health sector dedicated to providing this service. To prepare this thesis, different market search methodologies, interviews, empathy maps and innovative designs were used to reach a viable proposal. These tools allowed the development of the minimum viable product that has been tested by the market. An unserved market was identified that is willing to pay more for a fast, reliable and safe service both on the side of the family member who requires a caregiver, and on the side of the professional who requires extra income. From a social perspective, the project covers Sustainable Development Goals (SDG) 1, 3, 8 and 10, positively impacting society by improving poverty, health, equality and work. Giving us a positive impact on a financial and social level for its stakeholders. It is concluded that the implementation of the CuidaTech venture project would allow obtaining a financial NPV of the project of S/ 3,946,467 and an IRR of 186% and a positive social NPV in an expected scenario. This was supported by the validation of the hypotheses and determination of the real demand after the experiments, interviews and surveys carried out.
In 2023, in the post-pandemic era, physical and emotional health is valued more than ever in history. Encountering a situation in which a loved family member unexpectedly requires care or accompaniment due to an accident or illness is an experience that we have faced in a direct or indirect way. For this reason, CuidaTech was born, a proposal that provides a two-way platform where families who require a graduate or nursing technician, both groups hereinafter called “caregivers”, find them quickly and safely for their loved one, while at the same time Job opportunities are provided for technicians and professionals in the health sector dedicated to providing this service. To prepare this thesis, different market search methodologies, interviews, empathy maps and innovative designs were used to reach a viable proposal. These tools allowed the development of the minimum viable product that has been tested by the market. An unserved market was identified that is willing to pay more for a fast, reliable and safe service both on the side of the family member who requires a caregiver, and on the side of the professional who requires extra income. From a social perspective, the project covers Sustainable Development Goals (SDG) 1, 3, 8 and 10, positively impacting society by improving poverty, health, equality and work. Giving us a positive impact on a financial and social level for its stakeholders. It is concluded that the implementation of the CuidaTech venture project would allow obtaining a financial NPV of the project of S/ 3,946,467 and an IRR of 186% and a positive social NPV in an expected scenario. This was supported by the validation of the hypotheses and determination of the real demand after the experiments, interviews and surveys carried out.
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Keywords
Adulto mayor--Perú, Cuidadores, Servicios digitales, Servicios de salud--Perú
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