¿El rotulado puede tener naturaleza publicitaria?
Date
2025-03-17
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Abstract
Este artículo analiza el concepto de rotulado y su relación con la publicidad, con
el objetivo de determinar si algunos elementos del rotulado pueden tener una
naturaleza publicitaria. Se explorarán las diferencias entre ambos conceptos y
cómo la manera de presentación de ciertas partes del rotulado pueden generar
que sean consideradas publicidad.
This article analyzes the concept of labeling and its relationship with advertising, with the objective of determining whether some elements of the labeling may have an advertising nature. The differences between the two concepts will be explored and how the way in which certain parts of the labeling are presented can lead them to be considered advertising.
This article analyzes the concept of labeling and its relationship with advertising, with the objective of determining whether some elements of the labeling may have an advertising nature. The differences between the two concepts will be explored and how the way in which certain parts of the labeling are presented can lead them to be considered advertising.
Description
Keywords
Protección del consumidor--Perú, Publicidad comercial--Perú, Competencia económica desleal--Perú