Existosxs, suficientes y productivxs: La influencia de la social media en los discursos de éxito de los jóvenes escolares de Lima Metropolitana
Date
2023-10-03
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Pontificia Universidad Católica del Perú
Abstract
Tras más de tres décadas de implementación continua de políticas neoliberales
la sociedad como ha tenido cambios cuyo origen ha sido la apropiación neoliberal de
las formas culturales actuales y las prácticas hegemónicas. Vemos las repercusiones
de este sistema, guiado por las lógicas de mercado, en todos lados: en la insistencia
y omnipresencia de los anuncios; en las redes sociales, las características de los
individuos que tienen éxito en las redes sociales y logran ser influencers; la flexibilidad
de los trabajos que desemboca en precariedad y, la glorificación de la productividad y
el trabajo sin descanso. Los jóvenes de la generación z, niños que se criaron con el
internet y las redes sociales son ahora los trabajadores del presente y urge conocer
la dirección que toman con respecto a sus vidas para repensar la problemática de la
sociedad.
After more than three decades of continuous implementation of neoliberal policies, society has undergone changes that have a common origin in the neoliberal appropriation of current cultural forms and hegemonic practices. We see the repercussions of this system, guided by market logic, everywhere: along the numerous and ever-present publicity ads on the media; the characteristics of individuals who are successful on social media and managed to be influencers; the flexibility of jobs that leads to precariousness and the glorification of productivity and work without rest. The young people of generation z, children who grew up with the internet and social media, are now the workers of the present and it is urgent to know the lead they follow in their lives, in order to re-think the issue within our society.
After more than three decades of continuous implementation of neoliberal policies, society has undergone changes that have a common origin in the neoliberal appropriation of current cultural forms and hegemonic practices. We see the repercussions of this system, guided by market logic, everywhere: along the numerous and ever-present publicity ads on the media; the characteristics of individuals who are successful on social media and managed to be influencers; the flexibility of jobs that leads to precariousness and the glorification of productivity and work without rest. The young people of generation z, children who grew up with the internet and social media, are now the workers of the present and it is urgent to know the lead they follow in their lives, in order to re-think the issue within our society.
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Keywords
Muchachos escolares--Perú--Lima Metropolitana, Medios sociales--Perú--Lima Metropolitana, Neoliberalismo--Perú--Lima Metropolitana
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