Browsing CENTRUM by Subject "Estilos de vida"
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The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups
(Pontificia Universidad Católica del PerúPE, 2021-04-07)This study analyzed the relationship between first-generation Colombian – Canadian bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of consumers were to make purchases depending ...