Browsing CENTRUM by Author "Arias Bolzmann, Leopoldo Gabriel Ignacio"
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Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
Carrión Bósquez, Nelson Geovany (Pontificia Universidad Católica del PerúPE, 2021-09-29)Environmental protection has become one of the main concerns for consumers, which is why green consumption is an alternative to balance customer demand satisfaction and environmental protection. Despite the existence of ... -
Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
González Gil, Elsa María (Pontificia Universidad Católica del PerúPE, 2019-09-17)Different authors have defined purchase intention when a person makes a statement as to whether to buy, or not a product. It has been considered an important indicator in marketing management to project sales of new and ... -
Manifestaciones de la subcultura homosexual ecuatoriana en la cultura de consumo: un estudio descriptivo sobre el consumo de información en twitter
Pérez, Maximiliano B. (Pontificia Universidad Católica del PerúPE, 2019-03-14)La presente investigación estudia la subcultura homosexual ecuatoriana con el objetivo de encontrar cómo se relacionan el género, la subcultura de consumo, las imágenes, los textos y los objetos en la cultura de consumo. ... -
The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups
Aguilar Rodríguez, Iliana Elizabeth (Pontificia Universidad Católica del PerúPE, 2021-04-07)This study analyzed the relationship between first-generation Colombian – Canadian bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of consumers were to make purchases depending ...