The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups

dc.contributor.advisorArias Bolzmann, Leopoldo Gabriel Ignacio
dc.contributor.authorAguilar Rodríguez, Iliana Elizabeth
dc.date.accessioned2021-04-07T22:01:43Z
dc.date.available2021-04-07T22:01:43Z
dc.date.created2021
dc.date.issued2021-04-07
dc.description.abstractThis study analyzed the relationship between first-generation Colombian – Canadian bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of consumers were to make purchases depending on the lifestyle, bicultural ethnic group, and the ethnocentric trends that might differ from the country of origin or the host country. There were 158 surveys administered in Toronto, Canada. Structural Equation Modeling was applied, using the Unweighted Least Squares Estimates and Maximum Likelihood Methods. An Exploratory Factor Analysis was run using the principal axis method and Promax rotation after conducting the multivariate normality tests, reliability, and discriminant and convergent validity tests. The Confirmatory Factor Analysis guaranteed an adequate measurement model. The purchase intention was explained as 85.2% for lifestyle factors, such as self-reliance and leadership, nurturing and family orientation, household oriented and industrious, and ethnocentrism in Colombia and Canada. It was found that lifestyle factors were not significantly related to purchase intention. However, ethnocentrism positively impacted Canadian product perceptions and a negative impact on Colombian products. Results showed that lifestyles (activities, interests, and opinions [AIO]) are not always key elements in consumer’s purchase intentions. Bicultural consumer ethnocentric trends are stronger in the host country because consumers in a developing country accept more developed countries. The study supported the theory of social identity (Tajfel, 1982) and optimal distinction (Brewer, 1979), which suggests consumers would have a bias towards the country with which they identify or experience dual or divided loyalties between the country of origin and the host country.es_ES
dc.identifier.urihttp://hdl.handle.net/20.500.12404/18761
dc.language.isoenges_ES
dc.publisherPontificia Universidad Católica del Perúes_ES
dc.publisher.countryPEes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/pe/*
dc.subjectEstilos de vidaes_ES
dc.subjectIdentidad nacionales_ES
dc.subjectComportamiento del consumidores_ES
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.04es_ES
dc.titleThe Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groupses_ES
dc.typeinfo:eu-repo/semantics/doctoralThesises_ES
renati.advisor.dni07769580
renati.advisor.orcidhttps://orcid.org/0000-0002-4942-3069es_ES
renati.author.cext0923407662
renati.discipline413038es_ES
renati.jurorBarcellos de Paula, Lucianoes_ES
renati.jurorGuevara Moncada, Rubenes_ES
renati.jurorMarquina Feldman, Percy Samoeles_ES
renati.levelhttps://purl.org/pe-repo/renati/level#doctores_ES
renati.typehttps://purl.org/pe-repo/renati/type#tesises_ES
thesis.degree.disciplineAdministración Estratégica de Empresases_ES
thesis.degree.grantorPontificia Universidad Católica del Perú. CENTRUMes_ES
thesis.degree.levelDoctoradoes_ES
thesis.degree.nameDoctor en Administración Estratégica de Empresases_ES

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