Administración Estratégica de Empresas (Dr.)

Permanent URI for this collectionhttp://98.81.228.127/handle/20.500.12404/779

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2017 - 20193

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search.filters.applied.f.advisor: search.filters.advisor.Marquina Feldman, Percy SamoelSubject: search.filters.subject.Investigación cuantitativa

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    Behavioral biases under nonlinear pricing: evidence from industry of mobile broadband services in Ecuador
    (Pontificia Universidad Católica del Perú, 2019-11-11) Vásconez Vásconez, Byron Patricio; Marquina Feldman, Percy Samoel
    A fundamental assumption of rational choice model is that customers most of the time choose the best price that minimizes their expenses, but according the Behavioral Economics optimal consumer decision-making can be affected by multiple types of heuristics or behavioral biases. The purpose of this research was to determine and quantify the joint effect of overconfidence bias, framing bias, choice overload bias and smartphone addiction on the optimal usage under nonlinear pricing applied to mobile broadband customers in Ecuador. The analysis was quantitative, using information collected in the field and matched with billing information of 541 mobile customers. The quantitative research design included two steps. First step involved the construction of scales each behavioral bias (independent latent variables) and non-optimal usage (dependent variable); second step involved the estimation of relationship of independent variables with dependent variable. Findings evidenced that 71% mobile broadband customers deviated from the optimal level of use contracted under nonlinear pricing plan (naïve customers). Empirical results found that customers who demonstrated a certain degree of overconfidence bias, framing bias, smartphone addiction, and choice overload bias are more prone to choose wrongly their nonlinear pricing, under/overusing the minimum data allowance including in the plan. The results have important implications for business management, because if mobile firms can identify “naïve consumers” could take advantage from complex nonlinear pricing to maximize profits. For social perspective, the first concern should be the recognition of phenomena of behavioral bias is high enough in customers and can become a market failure under specific conditions, harming customers in particular women and aged users.
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    Price discrimination factors for competitive non-regulated taxi markets
    (Pontificia Universidad Católica del Perú, 2018-10-05) Arellano Bahamonde, Rolando José; Marquina Feldman, Percy Samoel
    The lack of information on price discrimination regarding which characteristics of the client are used and how they influence the definition of the initial price offered in a competitive non-regulated taxi market is the main problem that encouraged this investigation. The study differs from other studies in its use of an experimental research method which allowed analysis of the problem as close as possible to the natural context of the phenomenon. Interviews with 10 taxi drivers produced six variables affecting the process of price definition. A group of 16 people matching those variables collected rates offered by a random sample of taxi drivers. Due to the lack of normality in the distribution of the prices collected, an ordered regression model was implemented. The findings are that price discrimination exists in a nonregulated market such as that of taxis in Lima and that phenotype and the accent of the client are individual characteristics that have a significant influence on the initial price offer. The results confirm that price discrimination is applied in a context like the one of the study, but the question remains as to why it is naturally present and what conditions make it work
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    Spiritual intelligence and mindfulness as sources of transformational leadership
    (Pontificia Universidad Católica del Perú, 2017-11-16) D’Brot Calderón, Jorge Edmundo; Marquina Feldman, Percy Samoel
    The transfer rate of transformational leadership training is considered marginal; it is estimated that less than 30% of leaders who participate in the training change their behavior once back in the workplace. Most quantitative investigations have focused on predictors of transformational leadership, providing insufficient information about possible internal driving forces that influence leaders to behave in a transformational manner; furthermore, some correlations of those predictors with specific dimensions of transformational leadership have not been thoroughly explained. In the present quantitative, survey-based, cross-sectional research, we tested the effects of spiritual intelligence and mindfulness on transformational leadership behavior patterns among a sample of 542 leaders in Peru, with the results suggesting that mindfulness partially mediates the effects of spiritual intelligence on transformational leadership. Based on these findings, we propose that introducing spiritual intelligence and mindfulness training as part of the traditional curricula for transformational leadership training will improve the transfer of knowledge to leaders