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Now showing items 21-23 of 23
Environmental management, cleaner production and organizational performance: case of Colombia
(Pontificia Universidad Católica del Perú, 2019-08-28)
Organizations can redirect their business models to solve the problem of materials
depletion using environmental management and cleaner production as practices of the circular
economy. This study aimed to measure the ...
Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
(Pontificia Universidad Católica del Perú, 2019-09-17)
Different authors have defined purchase intention when a person makes a statement
as to whether to buy, or not a product. It has been considered an important indicator in
marketing management to project sales of new and ...
Rol mediador del sistema de memoria transactiva entre transferencia de conocimiento y orientación emprendedora
(Pontificia Universidad Católica del Perú, 2019-09-11)
Esta investigación analiza el rol mediador que ejerce el sistema de memoria
transactiva entre la transferencia de conocimiento y la orientación emprendedora de las
MIPYMES ecuatorianas de manufactura. Pretende explicar las ...