Browsing 1. Doctorado by Subject "Café--Industria y comercio--Colombia"
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Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category Acceso restringido(Pontificia Universidad Católica del Perú, 2019-09-17)Different authors have defined purchase intention when a person makes a statement as to whether to buy, or not a product. It has been considered an important indicator in marketing management to project sales of new and ...