Browsing 2. Maestría by Author "Kanamori Ogata, Claudia Eliana"
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Strategic planning for Real Plaza
Catacora Flores, Cristina Celedonia; Kanamori Ogata, Claudia Eliana; Maldonado Bocangel, Evelyn María del Carmen; Vizcardo Medina, Marco Augusto (Pontificia Universidad Católica del PerúPE, 2019-07-01)The purpose of this thesis was to formulate a five year Strategic Plan for Real Plaza, covering the period 2019 to 2024. Real Plaza is the largest chain of shopping centers in Peru, an industry where many different trends ...