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Risk Management and Perception of Coffee Growers
Abstract
The current research studied the relationship between risk management by the
institutions underlying the Colombian coffee sector and risk perceptions held by Colombian
coffee growers from a neo-institutional approach, in order to explain the risk perceptions
and individual behaviors of coffee growers and establishing the effect of institutions on risk
perception and management of Colombian coffee growers. The research was performed
through an explanatory study with a sequential mixed approach, formed by two phases: (a)
a qualitative phase characterized by elaboration of taxonomies on the risks Colombian
coffee growers are vulnerable to, and on risk management instruments offered by
institutions, creating a coffee grower’s profile, sociodemographic features and exploitation
scale; and (b) a quantitative stage that developed a Structural Equation Model (SEM),
through which the existing relationship between risk management offered by Colombian
coffee sector institutions and risk perceptions of Colombian coffee growers was empirically
evaluated, by studying risk perceptions from past experiences and the way coffee growers
deal with the risk associated to situations they must face, risk attitudes and management
strategies.
The study concluded that the set of risk management instruments offered by the
institutions underlying the coffee sector lower risk exposure of Colombian coffee growers,
and also determine their risk management strategies. In addition, the current study showed
that adjusting the extended model proposed by Sitkin and Pablo (1992) showed its capacity
to capture the relationships observed in the context of the Colombian coffee grower.
Finally, the institutions underlying the coffee sectors affect risk perceptions of opportunity
or threat situations faced by coffee growers; it is also validated through the existing
relationship between the constructs.
Temas
Riesgo (Economía)
Café -- Industria y comercio -- Colombia
Investigación cualitativa
Café -- Industria y comercio -- Colombia
Investigación cualitativa
Para optar el título de
Doctor en Administración Estratégica de Empresas
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