Browsing 1. Doctorado by Subject "Comportamiento del consumidor--Estudio de casos"
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Intrinsic and extrinsic factors that influence consumers’ intention and purchase behavior: The case of eco-labeled dairy products
(Pontificia Universidad Católica del PerúPE, 2020-07-30)This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research ...