Browsing 1. Doctorado by Author "Carrión Bósquez, Nelson Geovany"
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Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
Carrión Bósquez, Nelson Geovany (Pontificia Universidad Católica del PerúPE, 2021-09-29)Environmental protection has become one of the main concerns for consumers, which is why green consumption is an alternative to balance customer demand satisfaction and environmental protection. Despite the existence of ...