Browsing 1. Doctorado by Author "Balbín Buckley, José Antonio Martín"
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Effects of Channel Integration on the Omnichannel Customer Experience
Balbín Buckley, José Antonio Martín (Pontificia Universidad Católica del PerúPE, 2024-08-15)Despite the importance of knowing how to offer a superior, consistent, and holistic customer experience in an omnichannel setting, studies of these variables using a multidimensional approach have been few. This paper ...