Corporate entrepreneurship creates opportunities in employment, technological advances, value creation and cultural transformation for entrepreneurial ecosystems, entrepreneurs, governments, economies and societies around ...

A fundamental assumption of rational choice model is that customers most of the time choose the best price that minimizes their expenses, but according the Behavioral Economics optimal consumer decision-making can be ...

En los últimos años las redes sociales han sido consideradas como una de las principales fuentes de información y de entretenimiento en la sociedad en general. Hoy en día, los consumidores de una marca ocupan un rol ...

Companies face pressures of legitimacy and social acceptance in the markets where they operate (Yang, Su, & Fam, 2012). These pressures are accentuated by new trends in sustainable development (Bonsón & Bednárová, 2015; ...

The transfer rate of transformational leadership training is considered marginal; it is estimated that less than 30% of leaders who participate in the training change their behavior once back in the workplace. Most ...

The lack of information on price discrimination regarding which characteristics of the client are used and how they influence the definition of the initial price offered in a competitive non-regulated taxi market is the ...

The aim of the study was to confirm the influence of Internal Market Orientation (IMO) on perceived service quality and customer satisfaction with the mediating role of employees’ attitudes, namely, job satisfaction, ...