Browsing by Author "Brossard Núñez, Ian Paul"
Now showing items 1-1 of 1
-
Predicting market segmentation variables using Twitter following relations
Brossard Núñez, Ian Paul (Pontificia Universidad Católica del PerúPE, 2018-12-03)From the beginning, social sciences have looked to categorize people into groups that share common characteristics, to better serve the population, giving a distinguished treatment to each group. Applying this approach to ...