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Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers
(Pontificia Universidad Católica del Perú, 2017-11-08)
Traditional marketing employs the brand funnel metaphor to explain the purchasing
process of customers, in order to better aim its efforts towards influencing their decisions.
Said funnel is based around five stages: ...
La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores peruanos
(Pontificia Universidad Católica del Perú, 2012-11-20)
Si bien la Responsabilidad Social Empresarial ha venido ganando relevancia a nivel internacional, en el Perú, no existían estudios empíricos que permitiesen conocer su impacto en el consumidor. Esta investigación busca ...
Theoretical explanation of brand rejuvenation: a substantive theory
(Pontificia Universidad Católica del Perú, 2019-02-06)
The purpose of this research study that uses a qualitative approach was to propose an
intermediate theory using the Grounded Theory, that would theoretically explain the brand
rejuvenation phenomenon. To do this, several ...
Manifestaciones de la subcultura homosexual ecuatoriana en la cultura de consumo: un estudio descriptivo sobre el consumo de información en twitter
(Pontificia Universidad Católica del Perú, 2019-03-14)
La presente investigación estudia la subcultura homosexual ecuatoriana con el objetivo
de encontrar cómo se relacionan el género, la subcultura de consumo, las imágenes, los
textos y los objetos en la cultura de consumo. ...
El comportamiento participativo y la lealtad actitudinal y conductual en la universidad
(Pontificia Universidad Católica del Perú, 2020-07-17)
Las recientes tecnologías, especialmente las de comunicaciones, y la realidad social y
económica cada vez más dinámica, hacen que las organizaciones de servicios enfrenten
nuevos retos para atraer y retener clientes. A ...
The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups
(Pontificia Universidad Católica del Perú, 2021-04-07)
This study analyzed the relationship between first-generation Colombian – Canadian
bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of
consumers were to make purchases depending ...
Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
(Pontificia Universidad Católica del Perú, 2021-09-29)
Environmental protection has become one of the main concerns for consumers, which is why
green consumption is an alternative to balance customer demand satisfaction and
environmental protection. Despite the existence of ...
Direct and indirect effect of last mile logistics performance on user intention of crowdsourced delivery services
(Pontificia Universidad Católica del Perú, 2022-12-14)
La literatura sobre logística colaborativa" (CSL) y logística de última milla hasta ahora
se ha centrado principalmente en la percepción de los consumidores como "co-creadores. Sin
embargo, hay una brecha en la literatura ...
Drivers of the sharing economy that affect consumers’ usage behavior: Moderation of perceived risk
(Pontificia Universidad Católica del Perú, 2022-12-14)
In the access to peer-to-peer sharing of goods and services through a technology
platform, which is known as the sharing economy, there is no consensus on the factors
that motivate consumers. This study aimed to ...
Effects of Channel Integration on the Omnichannel Customer Experience
(Pontificia Universidad Católica del Perú, 2024-08-15)
Despite the importance of knowing how to offer a superior, consistent, and holistic customer
experience in an omnichannel setting, studies of these variables using a multidimensional
approach have been few. This paper ...