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Now showing items 21-24 of 24
Ethical positions and leadership styles in a mayor’s office
(Pontificia Universidad Católica del Perú, 2019-11-06)
Recent cases of unethical behavior in organizations indicate the need to carry out empirical
research to determine the existence of a relationship between ethics and leadership,
demanded by society and prescribed by various ...
Relación entre humildad del líder y empoderamiento psicológico: rol moderador del género entre líder-subordinado
(Pontificia Universidad Católica del Perú, 2019-11-08)
En línea con la influencia del género en el contexto laboral, el propósito del presente estudio
fue examinar cómo la humildad expresada por el líder y el género interactúan en la
predicción del empoderamiento psicológico ...
Behavioral biases under nonlinear pricing: evidence from industry of mobile broadband services in Ecuador
(Pontificia Universidad Católica del Perú, 2019-11-11)
A fundamental assumption of rational choice model is that customers most of the time choose the best price that minimizes their expenses, but according the Behavioral Economics optimal consumer decision-making can be ...
Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
(Pontificia Universidad Católica del Perú, 2019-09-17)
Different authors have defined purchase intention when a person makes a statement
as to whether to buy, or not a product. It has been considered an important indicator in
marketing management to project sales of new and ...