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Variables that determine the market value of a high-performance soccer player
(Pontificia Universidad Católica del Perú, 2019-01-28)
The research question of this study was identify the variables that determine the
market value of a high-performance soccer player, in the five major leagues around the
world (Premier League, Bundesliga, LaLiga, Serie A ...
The role of institutions in a regional innovation system and their impact on the innovation performance of organizations within the quadruple helix.
(Pontificia Universidad Católica del Perú, 2019-03-27)
Among the critical issues facing policy and decision makers is how to improve the
regional innovation systems (RISs), as such improvement enhances the development of
organizational innovative capacities, encourages innovation ...
Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
(Pontificia Universidad Católica del Perú, 2019-09-17)
Different authors have defined purchase intention when a person makes a statement
as to whether to buy, or not a product. It has been considered an important indicator in
marketing management to project sales of new and ...