Browsing CENTRUM by Subject "Comportamiento del consumidor"
Now showing items 1-9 of 9
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El comportamiento participativo y la lealtad actitudinal y conductual en la universidad
(Pontificia Universidad Católica del PerúPE, 2020-07-17)Las recientes tecnologías, especialmente las de comunicaciones, y la realidad social y económica cada vez más dinámica, hacen que las organizaciones de servicios enfrenten nuevos retos para atraer y retener clientes. A ... -
Direct and indirect effect of last mile logistics performance on user intention of crowdsourced delivery services
(Pontificia Universidad Católica del PerúPE, 2022-12-14)La literatura sobre logística colaborativa" (CSL) y logística de última milla hasta ahora se ha centrado principalmente en la percepción de los consumidores como "co-creadores. Sin embargo, hay una brecha en la literatura ... -
Drivers of the sharing economy that affect consumers’ usage behavior: Moderation of perceived risk
(Pontificia Universidad Católica del PerúPE, 2022-12-14)In the access to peer-to-peer sharing of goods and services through a technology platform, which is known as the sharing economy, there is no consensus on the factors that motivate consumers. This study aimed to ... -
Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
(Pontificia Universidad Católica del PerúPE, 2021-09-29)Environmental protection has become one of the main concerns for consumers, which is why green consumption is an alternative to balance customer demand satisfaction and environmental protection. Despite the existence of ... -
La influencia de la responsabilidad social empresarial en el comportamiento de compra de los consumidores peruanos
(Pontificia Universidad Católica del PerúPE, 2012-11-20)Si bien la Responsabilidad Social Empresarial ha venido ganando relevancia a nivel internacional, en el Perú, no existían estudios empíricos que permitiesen conocer su impacto en el consumidor. Esta investigación busca ... -
Manifestaciones de la subcultura homosexual ecuatoriana en la cultura de consumo: un estudio descriptivo sobre el consumo de información en twitter
(Pontificia Universidad Católica del PerúPE, 2019-03-14)La presente investigación estudia la subcultura homosexual ecuatoriana con el objetivo de encontrar cómo se relacionan el género, la subcultura de consumo, las imágenes, los textos y los objetos en la cultura de consumo. ... -
Measuring digital era impact on brand interaction among young emerging consumers: a case study of colombian consumers
(Pontificia Universidad Católica del PerúPE, 2017-11-08)Traditional marketing employs the brand funnel metaphor to explain the purchasing process of customers, in order to better aim its efforts towards influencing their decisions. Said funnel is based around five stages: ... -
The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups
(Pontificia Universidad Católica del PerúPE, 2021-04-07)This study analyzed the relationship between first-generation Colombian – Canadian bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of consumers were to make purchases depending ... -
Theoretical explanation of brand rejuvenation: a substantive theory
(Pontificia Universidad Católica del PerúPE, 2019-02-06)The purpose of this research study that uses a qualitative approach was to propose an intermediate theory using the Grounded Theory, that would theoretically explain the brand rejuvenation phenomenon. To do this, several ...