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Theoretical explanation of brand rejuvenation: a substantive theory
(Pontificia Universidad Católica del Perú, 2019-02-06)
The purpose of this research study that uses a qualitative approach was to propose an
intermediate theory using the Grounded Theory, that would theoretically explain the brand
rejuvenation phenomenon. To do this, several ...
Direct and indirect effect of last mile logistics performance on user intention of crowdsourced delivery services
(Pontificia Universidad Católica del Perú, 2022-12-14)
La literatura sobre logística colaborativa" (CSL) y logística de última milla hasta ahora
se ha centrado principalmente en la percepción de los consumidores como "co-creadores. Sin
embargo, hay una brecha en la literatura ...