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The Relationship of Consumer Ethnocentrism, Purchase Intention, and Lifestyle in First-generation Bicultural Ethnic Groups
(Pontificia Universidad Católica del Perú, 2021-04-07)
This study analyzed the relationship between first-generation Colombian – Canadian
bicultural ethnic consumers, their purchase intention, and lifestyles. These common types of
consumers were to make purchases depending ...
Factors Influencing Green Purchasing Inconsistency of Ecuadorian Millennials
(Pontificia Universidad Católica del Perú, 2021-09-29)
Environmental protection has become one of the main concerns for consumers, which is why
green consumption is an alternative to balance customer demand satisfaction and
environmental protection. Despite the existence of ...